Whether you’re delivering a web-based service or your website is your primary customer engagement channel, providing a superior digital user experience is one way of standing out in a crowded marketplace. User experience testing tools allow you to ensure that your users are able to interact with your website or web application without becoming annoyed or frustrated—able to accomplish tasks with ease and hopefully pleasure.
Synthetic-transaction based user experience testing tools let you test your website from outside your firewall so that you can verify that your site is performing as intended when accessed by various devices and browsers and from different locations and networks. End user experience monitoring tools, or user experience testing tools which are focused on real users, provide you with detailed information about visitors to your website and the data you need to effectively optimize the performance, availability, and usability of your site for your specific base of users.
Synthetic user experience testing tools, also known as web application testing tools, utilize behavioral scripts or recordings to simulate clickpaths or user journeys through your website, allowing you to collect pertinent user experience metrics. These metrics help you assess the effectiveness of your user experience strategy and measure the impact of performance improvement efforts. Because of the stable, predictable testing environment created, synthetic user experience testing tools are particularly useful for establishing baselines to track progress made towards UX-related goals and for carrying out continuous application and service availability monitoring.
End user experience monitoring tools, or user experience testing tools focused on the actions and perspective of actual users, gather data on website performance, user behavior, and users’ computing environments and locations directly from users’ browsers. These user experience testing tools may offer you clickstreams or heat maps showing what your users click on or pay most attention to and how they move through your website. Armed with this information, you can then determine which parts of your site work well and which do not, improve the effectiveness of conversion funnels, and better align your site content or layout with the needs of your users.
Dynatrace’s digital customer experience management solution integrates synthetic monitoring, end user experience monitoring, and full-stack monitoring capabilities for websites, mobile sites, web applications, and streaming pages in one powerful, easy-to-deploy platform. We also offer mobile app monitoring and mobile app analytics tools, enabling omni-channel digital UX management from one unified solution.
Dynatrace Synthetic Monitoring lets you implement continual application availability monitoring and round-the-clock testing of common user paths and transactions to help ensure that users are never disappointed and business-critical transactions never fail. Dynatrace Real User Monitoring captures detailed user behavior, engagement, and conversion metrics for each and every user session, allowing you to optimize the user experience and achieve your business goals.