Application analytics

In hypercompetitive marketplaces, businesses are aggressively pursuing digital transformation as they work to provide consumers with powerful online tools, services, and experiences. Their application developers and IT operations teams in turn, are under pressure to create innovative online services and ensure the availability and performance of digital user experiences. And as more organizations leverage tools to monitor application performance and the online user experience—to stay competitive and productive—some business are struggling to handle the sheer volume of data flowing from these tools.

Application analytics, a key component of APM solutions (see what is APM), help developers, operations teams, and business leaders make sense of the metrics collected by monitoring tools, transforming raw data into actionable insight. By finding anomalies in application behavior or highlighting trends in user behavior for example, application analytics can alert you to performance or user experience issues proactively, enabling you to find critical opportunities for improvement and optimization.

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Application analytics for developers and operations teams: Application and end user insight

Dynatrace is a digital performance management platform combining deep-dive application monitoring with real user and synthetic transaction monitoring capabilities and sophisticated application analytics. For application architects, developers, and DevOps-minded organizations, Dynatrace tracks every build and operations deployment—leveraging continuous delivery application analytics and AI to automatically detect architectural, scalability, or performance issues—showing you where and why your applications are slow or likely to malfunction or fail. In production environments, Dynatrace monitors all user behavior, employing application analytics to show you where users are struggling and offering you insight into what your users may want or what features they likely deem unnecessary.

Moreover, Dynatrace is a unified monitoring solution, allowing you to monitor not just applications and end users but also your networks, infrastructure, and databases. With Dynatrace’s PostgreSQL or MongoDB monitoring tools for example, your teams can monitor PostgreSQL or MongoDB performance alongside application performance and the user experience. And with Dynatrace application analytics, all of your teams—both IT and business leaders—get a unified view of service performance and actionable information that they can use to collaborate and deliver higher quality, higher value deployments.

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Application analytics for online business owners: Customer experience insight

For digital businesses, Dynatrace utilizes AI-powered big data and user experience analytics to help you better understand and assess the impact of web or mobile application performance on the behavior of your customers and your business. When used as an automated web application monitoring solution, Dynatrace enables you to continuously monitor, analyze, and optimize critical stages of the sales funnel, showing you where your website visitors or app users tend to convert or seek an alternative. Dynatrace’s user experience and application analytics enable you to not only detect and resolve technical issues but better understand your customers and how they respond when your pages are slow or you’ve added a new feature to your mobile app—insight crucial for improving the customer experience and achieving digital success.

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