Dave Anderson

Dave is VP Marketing at Dynatrace based in London, England. Dave has extensive digital marketing experience working both client side as well as with leading global agencies. Dave has a passion for technical analysis, coding, search, social media strategies, website development, and design. With this he is able to translate complicated theories into a simplified perspective. A self-confessed geek, published musician, coffee addict and sporting tragic, his perspective is rarely boring. You can reach him at @daveando

Dave Anderson's articles

Perform 2017 ends with a standing ovation

Perform 2017 finished as it should: with all 75 presenting customers and partners back on stage to receive a standing ovation. That’s what this global event is all about –  customer networking, shared learnings, and proud moments that showcase how Dynatrace’s innovative stride makes customers’ lives easier and more successful. “This is a gathering of the Dynatrace family,” one attendee aptly summarized on social media. Fast forward one week and … read more

Top 3 reasons to join us at Perform 2017

We’re in the final weeks before our global Perform 2017 event, and I couldn’t be feeling more satisfied with where things stand! And, as we work hard to finalize all the details, I find myself reflecting on best reasons for why you should join us in Las Vegas from 6-9 February: 1.) Main stage case studies are first rate I’m particularly excited about the digital travel experience segment on Tuesday which … read more

Redefining the Dynatrace brand

Today we launch a new chapter in the life of Dynatrace, and I’m pretty happy to arrive at this moment in time. It’s been an honour (and a massive challenge) to be tasked with redefining how Dynatrace presents itself to the world – one that took me on a very rewarding journey through our company and its history. What’s in a brand message? Branding is so important because it communicates … read more

New world order: China #1 largest e-commerce market

The stats about China’s e-commerce industry continue to make my head spin. We’ve just seen Singles Day 2016 break more records than ever before (US$1 Billion in 5 mins) and China is now sitting comfortably as the largest retail e-commerce market in the world: Total sales this year will exceed US$899 Billion This figure makes up nearly half of all global online retail sales E-commerce sales in China are expected … read more

Mobile wins the digital stakes on Melbourne Cup day

It’s the race that stops Australia. TAB claims they handle 3000 transactions per second at the peak of the betting splurge – across desktop and mobiles in all parts of the country. You can imagine, preparing for peak digital performance is a major priority for all betting agencies at this time of year. Let’s do some testing and see what we find As usual, my interest in how digital businesses … read more

The BEST Digital and Application Performance Customer Stories from Perform Days

We’ve just wrapped up first round of EMEA and Asia Pacific Perform Days, talking with over 1,500 customers across 18 cities. There were so many extraordinary customer stories I wanted to share, and these are only a few of the highlights from the events I could attend. It really didn’t matter what country we were in, or what industry the customer was from, everyone understood the importance of digital and application performance. … read more

Video: Digital customer experiences in the age of faceless organisations

What happens now that customer experience has shifted from something that’s easily defined and measured, into a matrix of complex measurements? How do you prioritise what experiences to measure and what role does digital performance management play in customer experience? In my keynote at Dynatrace’s Perform events in Asia Pacific, I tackled some of these challenges that make it very difficult for organisations today to create a great customer experience. Digital … read more

How website & application performance impacts customer experience & loyalty

I had the opportunity to present how website and app performance impacts customer experience as part of the Sitecore Digital Survivor Series. For those that missed the session I have summarised some of the key outtakes in the blog below. For those that prefer watching it you can do that right here: It’s a long post so I’ve used anchor menu links so you can jump to what interests you. … read more

10-minute digital experience health check of our new Dynatrace website

Yesterday we completely refreshed and relaunched our website. I’m in Asia this week, so I woke up early to check everything was OK overnight. This blog is a simple overview of what I looked at, step by step, as I drank my morning coffee. I’m not in the development team, I’m just one of the stakeholders who cares deeply about our website performance. In just 10 minutes I am reassured that … read more

A Year Benchmarking Retail Website Performance with 7 Best Practice Resources

I’ve been tracking the global retail websites for the past year, and recently I presented the findings in a webinar on what data trends emerged. Put simply websites are slower, heavier, and more complex than ever before. But does speed still matter? You can find the recording right here. Key outtakes from a year benchmarking ecommerce/retail website performance Our attention span is now 8 seconds. Almost the same as a gold fish. Global … read more