Dave Anderson

Dave is Global VP Marketing at Dynatrace based in Boston. Dave has extensive digital marketing experience working both client side as well as with leading global agencies. Dave has a passion for technical analysis, coding, search, social media strategies, website development, and design. With this he is able to translate complicated theories into a simplified perspective. A self-confessed geek, published musician, coffee addict and sporting tragic, his perspective is rarely boring. You can reach him at @daveando

Dave Anderson's articles

Halloween horror stories from the IT trenches and war rooms.

At Dynatrace, we help the world’s most important applications work. Whilst working with IT and digital business teams the world over, we are never short of horror stories. Stories that are too scary to reveal the identities of the people, or the brands involved. But this Halloween, I thought it best to share anonymously, just a few frightening tales to remind you all – you are not alone in facing… read more

Announcing Dynatrace availability in the SAP App Center and how to get started

At the SAP TechEd event in Las Vegas, we announced our availability in the SAP App Center. Customers can now leverage full insights into their application ecosystem running on the SAP Cloud Platform with zero manual configuration. I was joined on the beanbags with Pieter Van Heck to discuss the announcement. Getting started and deploying your first monitored app is simple as Alois Mayr explains in this… read more

Nike merges in-store and digital CX like a champion

Either I don’t go shopping very often or the retail world is rapidly changing because the in-store customer experience at Nike the other day was un-freaking-believable. We all know how good their visual merchandising skills are but it was during the next stage of the shoe purchase journey – where I select the shoes I like and they check if they have my size in stock – that had me… read more

Weekly Wrap: Visually Complete, the UFO is hacked, Forbes on AI start ups, Openstack monitoring 1,2,3…and more

I’m continually surprised as I pull together these weekly wraps just how much is done in a week. Here’s a quick video summary of the latest installment, and read on for more details: Visually Complete, the most accurate performance user experience metric, available in Dynatrace RUM and Synthetic. Traditional web performance metrics primarily focus on load times and resource sizes. But these attributes typically aren’t the best indicators of… read more

Weekly Wrap – AWS Summit London, the iPhone turns 10, Verizon shares their story, upcoming webinars and voice dashboards

Another stellar week. The AWS Summit in London had another 10,000 attendees, and most of them found their way to the Dynatrace stand. The iPhone turned 10, and we have a stack of upcoming webinars. Live chat on the Dynatrace couch at AWS Summit London with Daniel Khan and Nick Ross Ease of install, auto discovery, docker monitoring and more. Dave Anderson, VP Marketing has a chat with solutions… read more

Happy 10th Birthday iPhone – We’ve come so far, but have so far to go.

As a tech geek I was an early adopter of the iPhone. I joke around with my friends that I thought of it before anyone else. Way back in 2005, a few years before the release of the iPhone, I picked up an iPod, and said “One day this thing will be all glass and it will be colour, and we will do email, music and we’ll take photos with… read more

Weekly Wrap – Red Hat Summit, Velocity highlights, Trainmageddon, AI Webinar and more

Round 2 of the weekly summary and we’ve just as much digital performance news as last week. In this week’s summary we cover (click to jump to the post): Red Hat Partner Summit EMEA Daniel Kaar’s AI Webinar Series breaks records – get viewing Andi Grabner takes us onto… read more

Trainmageddon: When the machines stop working, people get upset.

For the train companies of the United Kingdom, today was a tough one. How’s this for a headline (which we all gazed at during our morning coffee break): If you haven’t heard, you can read all about how the poor train companies of the UK copped a battering by commuters on social and traditional media for a ticket machine malfunction. I feel for the commuters but my… read more

The Weekly Wrap – Cloud Foundry, Market Share, Perform 2017, Interop and VictorOps

It was a huge week in digital performance last week. In what I hope is the first of a weekly series (depending on your feedback), here’s the lowdown. Dynatrace is the first monitoring solution to provide full stack insight into Cloud Foundry We are thrilled to announce that Dynatrace is the first monitoring solution to provide full stack insights into Cloud Foundry clusters — automatically and with no configuration. This… read more

Why “Try another browser” is no longer acceptable

Users can be demanding, and you won’t find a more demanding group than social savvy millennials. These punks have grown up believing they pretty much know everything, are never wrong, and demand immediate, accurate responses when interacting on social. If websites are slow or apps crash, it’s not just lost revenue – but also damage to your brand. Last year we ran a survey and found 51% of millennials would turn… read more