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Adobe Analytics

Adobe Analytics

Enhance Adobe Analytics with real-time insights and automated issue detection

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Overview

Dynatrace integrates seamlessly with Adobe Analytics to provide real-time, precise answers to why business KPIs are underperforming. By bringing shared business context from Adobe Analytics into Dynatrace, users can tie together application performance, user experience, and infrastructure data to business metrics. This integration helps organizations understand the impact of technology on business KPIs like conversions, revenue, and engagement, enabling proactive IT actions and better business outcomes.

Use cases

  • Business KPI Analysis: Understand why key business goals or specific customer segments are underperforming.
  • Session Troubleshooting: Pinpoint individual user sessions using Adobe Experience Cloud ID and visually replay them.
  • Campaign Effectiveness: Determine the impact of technical issues on digital campaigns to optimize performance.
  • Customer Segmentation: Query, isolate, and drill-down within specific customer segments defined in Adobe.
  • Web Release Validation: Measure and validate that new versions of your website and new features achieve expected business goals.
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