Digital experience

Monitor, analyze, and optimize customer experience with an enhanced 360-degree view of every single user journey

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What Happens with 200 CDOs in a Room

I had the opportunity to attend the Chief Digital Officer Global Forum in NYC last week and was impressed by the major brands representing a very serious focus on transforming deeply and digitally to create better experiences for their customers. Not everyone there had committed to the Chief Digital Officer title yet, some flirting with it, some not into “labels” but everyone very much in a… read more

What is the expected response time to deliver good user experience?

A while ago I wrote about measuring user experience or customer experience by applying the User Experience Index as the metric to monitor in today’s digital performance world. To obtain the right insight we must consider four key ingredients: Errors Response Times User behavior User environment The causes of response time errors are usually straightforward. People have different expectations of response times, and where many initially feel two seconds for… read more

How to Strengthen your Customer Experience Insights Beyond Google Analytics

Adobe recently published the 2016 Digital Trends Report which pegs customer experience as the top priority for marketers. In just two short years it has morphed from being a ‘top priority’ to a trend that’s defining all other marketing priorities. The thing about customer experience is we can’t improve it unless we have actionable analytics. In this post I wanted to share how I use Google… read more

JavaScript error increase in Google Chrome v48

Even the best run DevOps teams have a hard time keeping up with all the variables that can impact their applications in production. The wide array of browsers, browser versions, and operating systems makes it impractical to test all combinations. Our Customer Success team ran into a prime example of this recently. Google released a new version of Chrome last month, version 48. Following the release we’ve noticed an increase in JavaScript errors in a number… read more

Website performance in China: Uncovering our own problems

Delivering a successful website performance experience for an audience located inside China is a nightmare. It’s well documented that certain features and functions, like Twitter, Facebook, YouTube, and objects of Google, are blocked but it’s actually much more complicated than this. This is my first entry in a series of posts that will walk you through how to uncover performance issues and navigate the country’s unpredictable and inconsistent Internet rule book,… read more

New application and user behavior tiles

Over the past two releases we’ve introduced some new tiles and tile enhancements to assist you in customizing your Ruxit homepage. There are now nine application-related and business-relevant tiles that you can customize to access real-user metrics for your business-critical applications directly on your Ruxit homepage. The 3 most used 3rd party providers tile has some new configuration options that enable you to select from 3rd party providers, CDN, and 1st… read more

Digital Journey or Customer Journey?

A central facet of digital marketing is the customer journey. This journey takes an anonymous visitor (either online or in a physical location) to becoming an identified prospect to the purchase transaction, and then onto becoming a happy customer (who might buy more) or an unhappy one (who needs some kind of special treatment to become happy again). Simple enough – but for all you marketers out there… read more

Valentine's Day Coverage 2016

Update: February 16th, 2016 5:30pm: Valentine’s Day Weekend Wrap Up Some people will say that Valentines Day is for lovers, while that is true for some, Valentines Day is also for specialty retailers and services.  As you saw leading into Valentines Day, the team here at Dynatrace had been watching a large selection of specialty retailers.  Over the weekend these retailers all looked to be providing good availability to end… read more

Analyzing Online Sales Versus In-store

I was lucky enough to be a part of a webcast a few weeks ago that looked back at the 2015 holiday shopping season. “Sucharita Mulpuru (Vice President and Principal Analyst at Forrester Research and leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space) provided the relevant business effects of the 2015 customer holiday shopping experience, and I looked at the technology side of… read more

What you should know about the Gartner APM Magic Quadrant as a Digital Marketer

In December, Gartner released its Magic Quadrant report for Application Performance Monitoring and as a Marketer, you probably didn’t hear about it. If you care at all about maintaining or measuring your customer experiences, it’s high time this report got some love outside of its traditional IT-based readership. Who is Gartner? Let’s start at the top. Gartner is an analyst firm fairly well respected… read more