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Business Analytics

Consistently deliver better digital business outcomes across web, mobile, and IoT channels with real-time visibility into business KPIs and more efficient IT & Business team collaboration.

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Simplify the cloud. View the regional, virtual cloud transformation event: DynatraceGo!   View on-demand Sessions >

Take action with Business Analytics


Precise answers about conversion, revenue impact, release validation, and customer segmentation with business context applied to full stack application performance.

  • Business Impact

Business Impact

Real-time business impact to prioritize what matters most.


  • Conversion

Conversion Optimization

Reduce abandonment for your highest value customers.

  • Release Validation

Release Validation

Confidently ensure what you release meets expected business goals.


  • Experience Reporting

Experience Reporting

Know where you stand for internal and external SLOs on business and IT metrics.

Explore the possibilities

Establish real-time BizDevOps collaboration


Break down silos across IT & Business teams and tools with shared business context in real time. Also pull in additional data effortlessly and continuously from 30+ popular business tools such as Adobe Analytics, Google Analytics, and Intercom.

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Automate shared business context

Prioritize improvements based on business impact


Stop wasting time guessing which optimization efforts are delivering business results with on-demand analysis, exploration, and querying of data. Get insights on what is driving the greatest business impact, tailored to your industry and business goals.

Know IT value and impact zoomed

Minimize abandonment and optimize conversions


Proactively optimize the user experience across business milestones and conversion steps to pinpoint where in the user journey you can efficiently improve business outcomes. Drill all the way down to the specific performance by geography, product, customer segment, and more.

Customer Story

Minimize abandonment and optimize conversions

Instantly understand and fix problems before impact


Stop reactively firefighting and spend more time on innovation by preventing issues before they impact user experience and business KPIs. AI-assisted anomaly detection, alerting, and root cause determination provide instant answers you can count on.

Meet our AI

Instantly understand and fix problems

One single source of truth for business and IT to break down silos


Automatic real-time mapping of business and application data provides instant shared context that enables faster IT and business collaboration and better business outcomes.

  • Advanced observability

Intelligent observability

See it all in-context, including metrics, logs, traces, entity relationships, UX, behavior, and vulnerability scores.

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  • Continuous Automation

Continuous automation

Make it easy with automatic deploy, config, discovery, topology, performance, updates, and more.

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  • AI at the core

AI-assistance

Free your time with precise answers for proactive problem resolution and performance improvements.

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  • Infinity

Cross-team collaboration

Eliminate silos and accelerate teamwork with a single source of truth for your Biz, Dev, Sec and Ops teams.

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  • Dollar sign with arrow

User experience &
business analytics

Deliver remarkable experiences across every user journey and maximize business KPIs and revenue.

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Want to put your performance tuning, business reporting, and recommendations on autopilot?


Business Insights combines deep Dynatrace expertise with a turn key big data platform to go beyond Application Performance. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.

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