User Experience Management

Managing real user experience for modern Web or Enterprise applications requires an end-to-end, transaction-based approach. Modern applications make a growing number of calls to 3rd party services such as CDNs, ad services and more. In addition, more code is being executed on the browser to increase interactivity, and virtualized infrastructures and cloud services are being adopted for greater agility and risk mitigation. Alternative approaches only see what hits the web server, an increasingly limited amount of information. For full visibility into user behavior and experience, dynaTrace UEM captures every user click, regardless of device, regardless of browser type, 24x7, analyzing each for performance and errors against dynamic baselines and charting them for easy consumption by both IT and business stakeholders.

Coupling User Experience Management with Business Transaction Management (BTM) opens up a new dimension into business activity visibility and insight, a unique advantage of the dynaTrace UEM approach. Imagine visualizing the impact of slow performance on site-usage or revenue flow, minute by minute, real-time, in production. Imagine having conversion rates real-time, at your fingertips without requiring engineering to make and maintain code changes. Where classic analytics are limited to URL and Web tier traffic analysis, dynaTrace relates server-side business transaction information - like errors, service-level breaches, tenant identification, user roles, CPU utilization or application dependencies - with end-user experience. Gain a whole new level of insight into how application performance affects your Web-based business success.

Web site performance has a growing impact on e-Business success. Not only does Google now factor performance into their site rankings, but recent studies have shown that as little as a single second of response time can drive multiple percentage point differences in e-business revenue. dynaTrace UEM is about monitoring and systematically improving website performance proactively. Leverage dynaTrace's unique industry-relevant baselining and lifecycle approach to optimize your most important applications for Google-like speed.

Today, the new Web is changing the way we build applications. Significant portions of application code now run inside the browser, many page actions never trigger web tier traffic, and AJAX adds complexity to browser-server communication. First generation network-based customer experience monitoring appliances are blind to a growing amount of user behavior, only seeing the limited HTTP traffic flowing to the web servers. dynaTrace UEM provides a revolutionary new approach with deep visibility into browser behavior, seamless browser-server view, full lifecycle support to promote proactive problem identification and resolution, and predictable performance optimization of key transactions. Tame Web 2.0/AJAX complexity.

How do you react to, "It's not working" or "It is too slow"? What does it mean? Where do you start? When there are complaints, it's critical to identify the business transaction(s) in question and know their context, such as geographic location, error conditions and performance characteristics. And, it's equally important to understand who else may have this same issue and what the overall impact of this issue has on customers and site activity. dynaTrace's transaction-pure, user-to-backend tracing allows you to identify problematic transactions, validate exact user performance details, and pinpoint the root-cause of issues with the deep actionable information needed for rapid resolution and associated impact analysis.

Wouldn't it be better to proactively anticipate issues and resolve them before they affect users? dynaTrace is the only APM company today supporting the entire application lifecycle – development, test and production. Leveraging a single platform, dynaTrace provides Editions tuned to the needs of each stage of the application lifecycle. Proactive use of Development Team Edition and Test Center Edition prevent scalability and performance problems from browser to server to database. Continuous use of a Proactive Performance Management strategy can improve end-to-end performance, prevent regressions, and ultimately reduce production issues by more than 50%.

Don't be embarrassed. Know before your customers, or your boss, tell you there's an application problem. Use dynaTrace’s integrated synthetic monitoring with Gomez. Use synthetic monitoring to assure availability and generic services levels, and use real-user monitoring for full visibility into application performance, interactivity, functional correctness and real service levels. dynaTrace keeps all synthetic traffic separate from real-user traffic for proper trending and root-cause analysis. Get the best of both worlds, a complete answer to your user experience management needs.