For both consumer-facing and employee-focused mobile apps, success relies on the ability of developers to create a well-received app and the commitment of app managers to delivering a superior user experience. By implementing comprehensive mobile application management, organizations can ensure that their app users enjoy a positive user experience—no matter the platform, device, or OS.
Mobile application management typically involves (a) the monitoring of mobile app performance and the user experience in real time through the deployment of a mobile monitoring app or UX monitoring toolset and (b) the use of mobile analytics tools to detect and resolve errors, crashes, and other performance issues adversely affecting the user experience.
Proactive mobile application management is essential in today’s intensely competitive app marketplaces. Tech-savvy users are impatient, aware of the alternatives available, and quick to switch to your competitor’s offering when faced with slow load times or crashes. Producing an innovative and useful app featuring an intuitive UI and ground-breaking features isn’t enough anymore. Staying ahead of the competition necessitates mobile application management: continuous monitoring and management of your mobile app’s performance and stability and continual improvement of the user experience.
Carrying out mobile application management through the use of mobile app monitoring and mobile user experience tools enables your organization to identify and resolve performance issues before users complain, diagnose and fix problems fast when users do complain, and make smarter investments in app optimization efforts to keep users happy and loyal to your brand.
Due to the fragmented nature of mobile application delivery, mobile application management is difficult. In addition to the proliferation of mobile device form factors, OS’s, and OS versions, there is the fact that most mobile apps today rely on third-party APIs and components and backend applications to deliver compelling content to users. And mobile-only monitoring tools may not give your teams the full picture of performance they need to adequately manage the user experience of your mobile platform.
Powered by our patented PurePath Technology®, Dynatrace User Experience Management provides your organization with an end-to-end view of your mobile app’s ecosystem—tracing transactions from the user’s device, across third-party services, to the database of record and back—and deep, actionable insight into user behavior.
Combining real-time user monitoring and transaction management capabilities, Dynatrace’s omni-channel customer experience management solution allows your teams to optimize the performance of your web sites, mobile sites, and hybrid or native mobile apps. Accelerate troubleshooting of your digital platform, learn more about your customers, and analyze the impact of performance degradation on your bottom line—all from a single pane of glass.