According to a recent report, mobile app launches are growing at a faster rate than app installs, and only the best mobile apps are seeing significant growth in usage. In this highly competitive space then, firms that succeed will be those focused on delivering a consistently exceptional user experience to loyal customers rather than trying to reach the largest possible audience in a saturated marketplace.
If keeping users satisfied—ensuring a positive user experience on each and every device—is crucial to achieving mobile app success, mobile monitoring and mobile app analytics tools are essential for today’s app developers, app marketers, and firms taking a mobile-first approach to customer engagement. Mobile end user performance monitoring and mobile app analytics tools offer companies detailed data on the performance of their apps and actionable insight into what their users want and value.
The best mobile app analytics tools combine software analytics with user behavior analytics tools. They collect and provide developers and operations teams with a range of application performance and user experience metrics as well as user acquisition reports, user session recordings, crash reports, and other types of information useful for assessing the stability, reliability, and end user experience of an app. Mobile app analytics tools help firms better understand how their apps work and how users interact with those apps, exposing bugs, possible points of friction, and poorly designed or unnecessary components. With the right mobile monitoring and mobile app analytics tools, you can continuously and proactively improve the performance and user experience of your mobile offering, thereby maximizing user engagement and fostering brand loyalty. With mobile app analytics tools, you can streamline app workflows, identify unused features, optimize conversion funnels and notification delivery, and improve the availability and performance of the backend services on which your app depends.
Dynatrace Mobile App Monitoring supports a wide range of mobile development platforms and offers superior visibility into the performance and user experience of Android, iOS, Cordova, and other types of mobile apps. Featuring our unique Smartscape technology and powerful software analytics tools, Dynatrace automatically discovers and visualizes the entire mobile application stack, enabling backend service availability monitoring and quick and easy access to performance statistics for individual components involved in application delivery.
Our solution helps you isolate the root cause of crashes and performance degradation, providing you with downloadable stack traces and mobile user session details. Dynatrace lets you reproduce crashes and see which users are affected, so your teams can act fast to resolve issues before more users and your brand’s reputation are affected.