Business Transaction Management

Bring IT Closer to Business

Companies build applications to support their business goals, so it’s no wonder that the business people expect to know how the applications are performing – their success depends on it! But business owners need more than just uptime stats and page views from which to make informed decisions. They need to know if the applications are meeting service level targets for each customer, how performance is affecting revenue, and how marketing campaigns are affecting usage.

dynaTrace bridges the gap between business and IT by bringing together Business Transaction Management (BTM) and Application Performance Management (APM) in a single system. dynaTrace gives business owners the insight they need while delivering IT the transaction-pure detail they need to optimize application performance and assure stability and scalability.

Are you sure your applications are effectively supporting your business goals? Are you getting the information you need from IT to accelerate the business? dynaTrace automatically discovers, traces and stores your key transactions – orders, downloads, views, revenue, searches and more. Dashboard them, analyze them, and trend them over time. View by tenant, by geography or even by user. Get your finger on the pulse of your business with dynaTrace BTM.

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When customers complain that your app isn’t working, you hear about it. Is the complaint valid? Is IT on it? Or will you hear “everything is ‘green’ here”? dynaTrace is unique in its ability to continuously trace all transactions, with deep code-level detail, as they flow through all tiers and services of your application. With this transaction pure detail, not only can you separate out a specific individual’s transaction history and verify that a problem exists, but you can arm IT with the detailed root-cause information they need to fix the issue immediately. How’s that for customer service?

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It’s hard for IT to consistently anticipate business needs. Ever feel like you are on different pages no matter how much you talk? Use common business metrics surfaced through application dashboards to communicate more effectively. Identify which business transactions are most critical to monitor. Set thresholds and alerts at appropriate levels to assure SLAs. Determine which transactions need to be optimized for greatest business value. Use business transactions as the lingua franca between business and IT.

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The best time to optimize the performance and scalability of critical business transactions is early in the application development process, long before the application goes live. Since dynaTrace is purpose-built for use across the application lifecycle, development teams and test centers can focus on the same Key Performance Indicators (KPIs) that business owners care about and that operations tracks in production. Not only will your applications perform better in production, they’ll take less time to get there too.

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In today’s competitive market, measuring application success as “availability” alone is no longer enough. Poor user experience costs revenue, loyalty and brand image. Application leaders are shifting service level management (SLM) from internal IT metrics to business-centric metrics to bring IT closer to business. dynaTrace BTM fits this trend hand in glove. Know how you application is performing for a particular tenant or group of tenants. Know how performance impacts revenue, activity, bookings. Enable business-centric SLM and break-away from your competition.

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In today’s complex, distributed systems, different business transactions can take many different paths through an application. IT teams need end-to-end visibility so that they can understand application dependencies for each type of transaction, identify resource consumption to anticipate slowdowns, and rapidly isolate problems when they do occur. Keeping transaction traffic flowing smoothly is not easy as we push more and more functionality to market faster. Regain peace of mind with dynaTrace.

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With IT under continuous pressure to do more with less, the allure of technologies that promise greater agility and new efficiencies like virtualization, cloud computing, and SOA is strong. But these new technologies often cause unanticipated application performance challenges. dynaTrace was designed with these dynamic, distributed technologies in mind and can enable IT to deploy them more quickly with confidence.

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