User behavior analytics

Understand user behavior with big data analytics based on gap-free data

Analyze user behavior to optimize customer experience

Dynatrace behavioral analytics provides out-of-the-box insights into user behavior powered by artificial intelligence, leveraging end-to-end monitoring of every single customer journey.

  • Focus on relevant entry points and conversions when optimizing performance.
  • Track customer adoption to maintain focus on important new-feature development.
  • See where your customers are dropping off and eliminate costly technical issues.

Compare behavior and conversions across all channels

Customers access your applications from multiple web browsers, mobile devices, and geographic regions.

  • Segment user behavior analytics by satisfaction, device, location, app version, operating system and many more.
  • Track user experience, conversion metrics, bounce rates and traffic.
  • Drill down into any customer journey.
Omni-channel analysis makes it easy to compare user experience, bounce rates, conversion rates, and traffic across each of your marketing channels.
Leverage PureLytics to learn more about your customers and answer user-behavior questions based on real-time data.
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Dynatrace gave us a single source of business truth that allowed us to monitor customer experience across all channels of engagement, including web, mobile and online check-in services.
Haluk Yüzücü Infrastructure & Operations Manager Pegasus

Resolve user complaints instantly

With Dynatrace you can know why a user is calling your support team even before the conversation starts.

  • Look into the details of individual user sessions to resolve difficulties.
  • Whether it's slow performance, errors, or application crashes, Dynatrace pinpoints the underlying root causes.
  • Share actionable insights with relevant stake holders in operations, development, marketing, and support.
Know in seconds when a user experiences technical issues during their interaction with your application.
Reduce hours of manual troubleshooting down to seconds with our breakthrough analytics engine.
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As an online retailer, website and mobile performance is critical to us because it directly correlates with the customer experience and revenue generation. That’s why we rely on Dynatrace.
Overstock.com

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Recognized in the 2022 Gartner® Magic Quadrant™ and Critical Capabilities reports

See why Gartner named us a leader in the 2022 Magic Quadrant™ for APM and Observability, and scored us highest in 4 of 6 use cases in the 2022 Critical Capabilities report.

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