User behavior analytics

Understand user behavior with big data analytics based on gap-free data

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User behavior analytics screenshot
User behavior analytics screenshot

Analyze user behavior to optimize customer experience

Dynatrace behavioral analytics provides out-of-the-box insights into user behavior powered by artificial intelligence, leveraging end-to-end monitoring of every single customer journey.

  • Focus on relevant entry points and conversions when optimizing performance.
  • Track customer adoption to maintain focus on important new-feature development.
  • See where your customers are dropping off and eliminate costly technical issues.

User behavior analytics give you fast insights into application entry and exit points, new vs. returning users, bounce rates, and conversion rates.

Compare behavior and conversions across all channels

Customers access your applications from multiple web browsers, mobile devices, and geographic regions.

  • Segment user behavior analytics by satisfaction, device, location, app version, operating system and many more.
  • Track user experience, conversion metrics, bounce rates and traffic.
  • Drill down into any customer journey.
Omni-channel analysis makes it easy to compare user experience, bounce rates, conversion rates, and traffic across each of your marketing channels.
Leverage PureLytics to learn more about your customers and answer user-behavior questions based on real-time data.


“At Pandora, we’re all about the user experience so performance is extremely important. Dynatrace helps me to benchmark to make sure that everyone is meeting our SLA.”

“As an online retailer, website and mobile performance is critical to us because it directly correlates with the customer experience and revenue generation. That’s why we rely on Dynatrace.”

Omni-Channel Monitoring in Real Life

As today's businesses invest heavily in their omni-channel strategy, the question that immediately comes up is: *how do you measure success?* Omni-channel investments need unified omni-channel analytics. In this blog post, [Omni-Channel Monitoring in Real Life](, Senior Technology Strategist Klaus Enzenhofer shares how one company brought all key metrics together on a single dashboard.

Learn more

Nordstrom case study: Understanding how performance impacts business

Read this customer case study to see how Nordstom's IT department leveraged Dynatrace to partner with the business to provide detailed insight into customer behavior and get "terrific intelligence in terms of user behavior interactions."

Check out more customer success stories here

Resolve user complaints instantly

With Dynatrace you can know why a user is calling your support team even before the conversation starts.

  • Look into the details of individual user sessions to resolve difficulties.
  • Whether it's slow performance, errors, or application crashes, Dynatrace pinpoints the underlying root causes.
  • Share actionable insights with relevant stake holders in operations, development, marketing, and support.
Know in seconds when a user experiences technical issues during their interaction with your application.
Reduce hours of manual troubleshooting down to seconds with our breakthrough analytics engine.

Sign up for Dynatrace behavioral analytics today!

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Vision and
Execution leader

Positioned furthest in Completeness of Vision and highest for Ability to Execute: The Gartner Magic Quadrant for Application Performance Monitoring (APM).

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