The effectiveness of the Dynatrace brand depends upon maintaining standards for web and print as well as for videos. This includes the right usage of the Dynatrace and customer logo in title slides, standardized content and appearance in lower thirds.
A customer success story has to start with the customer logo first. Each logo has to be placed on a plain white background.
Duration: The logo has to be visible for 4 seconds
Animation: Starting size 60% of screenwidth, ending size 65% of screenwidth
Same height values(e.g. 60% height) apply if a logo has a vertical format.
The clip has to end with the Dynatrace logo on a dark gray background (#1a1a1a).
If there are several persons speaking in a video, just rotate colors sequentially.
Cross-dissolving in and Cross-dissolving out over one video clip. Lower third has to appear after 4 seconds.
When a title is up for less than 6 seconds and touches a video edit, cut the title at the edit point with no cross-dissolve.