Application performance monitoring for retail & e-commerce
Digital experiences are key revenue drivers, especially in retail and e-commerce. Digital transformation is the modern approach to customer experience, directly influencing profits, reputation, loyalty and market share.
Digital performance matters
Digital consumers are driving a major transformation across all industry markets. This is especially true in retail and e-commerce, where digital experience enhances the customer experience, which in return influences your bottom line.
As retail sites are growing more complex, businesses must balance this with the customer's demand for speed and availability:
- Load time must be served in 3 seconds or less
- Delays can result in 46% abandonment
- 44% will voice frustration on social media if they have a poor experience
With the power in the hands of the user, a disappointing experience can be detrimental to your brand.
New global digital performance & transformation survey shows: IT complexity causes revenue impacting performance problems once every 5 days
The rise of mobile
This year, online shopping dominated sales on Black Friday. This seismic shift was dominated by mobile, with mobile retail conversions increasing by 20% compared to 2016 and for the first time outpaced desktop retail conversions. For a complete recap of Black Friday and Cyber Monday, click here for our blog and infographic.
With today's consumer being always connected, 24/7 access is crucial to meet the demands of the end user. With high expectations of a positive user experience, anything perceived as a negative, will quickly be voiced over social media and risk taking their business to a competitor.
Dynatrace understands modern consumer behavior as it continues to grow across multiple channels and can help e-commerce organizations monitor digital performance to improve the demands of omni-channel customer experience.
Understanding customer experience requires a modern approach
To ensure a positive customer experience you need to manage the entire digital performance of your business.
- Full visibility of customer experience across every digital transaction
- Insight into business impact of performance issues
- Gapless insight - map the whole user journey, not just bits and pieces
Dynatrace is the go-to performance monitoring solution for all your digital performance needs
- Analyze each customer's digital journey in real-time to access satisfaction
- Proactively resolve problems before they affect your customers
- Complete insight across all your websites and native/hybrid mobile apps to instantly see issues
Dynatrace provides the tools business, operations and development need to manage digital complexity with gapless data, big data analytics and artificial intelligence.
Protect customer experience proactively
Year after year more leading retailers continue to adopt Dynatrace as part of their overall digital success strategy
- 60% of top retailers rely on Dynatrace
- Helped top retailers protect nearly $167 billion in sales last year
- Top customers include Amazon, Walmart, Dell, Staples and Macy's
As modern consumer behavior continues to grow across multiple channels, eCommerce organizations are investing in digital performance to improve the demands of omni-channel customer experience.