At the etail Conference in Boston late last week Compuware’s Amir Rozenberg, Mobile Product Manager for our Gomez APM brand, joined panelists from Pizza Hut, Crocs, and others to discuss “Best Practices for Mobile Site Design and Navigation”.
Among the questions Amir was asked, one main theme stuck out: How does one ensure end user’s mobile experience needs are being met?
- Understand what end user are trying to achieve and then optimize based on that intent
- Streamline end user experience across the application delivery chain and specifically the site. Resize for the mobile experience, adjust the user interface, etc.
- Constantly monitor mobile end user experience through mobile application testing
As a recent Mobile Survey from Equation Research found, mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access.