Frances Ward

As the director of the global Brand and Comms team, I love finding ways for Dynatrace to broadcast the fantastic innovation and success we share with our customers. We have such a strong story to tell but the way we communicate must constantly evolve to make sure we listen to, connect with and remain relevant to our modern, digital stakeholders. I relish the opportunity to work for Dynatrace - our technology, team, customers and culture is formidable and couldn’t be more primed to meet the needs of digital businesses today.

Frances Ward's articles

Perform 2018 at the Bellagio, Las Vegas: January 29-31

Major brands Paypal and Citrix, as well as UK retail giant Travis Perkins, set the tone for the caliber of customers lined up to speak at our annual, global Perform event this January 2018. Throw on top of that, Microsoft, Pivotal and industry analyst Brian Solis, who’s back by popular demand. And then there’s Alastair Humphreys. National Geo author and adventurer. He’ll be joining… read more

Google Play takes aim at poor performing apps

Nobody in the app community will have missed that Google fired a major shot at poor performing apps last week. Those that don’t take performance seriously will now be down-ranked on the Google Play store – making them harder to find. Google hasn’t disclosed the specifics of how its algorithm will rank app performance, but it’s believed to be based on: Application outages Battery usage Number of uninstalls… read more

Weekly wrap: AI disruption, Google Cloud monitoring, new customer video

We’re sitting pretty alongside the world’s AI heavyweights This week Forbes published an eye-catching article that looked at the top 6 AI technologies that will help or destroy jobs in the future. #5 on that list was virtual assistants and how this technology is having a big impact within big business. Dynatrace features in a list of 10 vendors pioneering this space which includes the likes of… read more

News flash: We’re primed for Google Cloud

This week we announced our capabilities for the new Google Cloud platform. What does this mean? No matter what cloud platform you choose, Dynatrace has got you covered. So, I thought it might be an opportune time to surface our core capabilities for each of the major cloud platforms: Google Cloud Want deep insights from front-end to back-end, cloud infrastructure…and everything in-between? Within minutes Dynatrace’s unique… read more

What’s derailing your digital transformation?

Today I shot my first Dynatrace video about digital performance. Yikes, not an easy task! But really, the point of this blog is to highlight “The Digital Performance and Transformation Audit”, a fresh piece of global research that shows some interesting insights around: The main barriers to digital transformation today The number of hours typically lost dealing with digital performance problems What teams would do if they recouped that lost time,… read more

Customer Corner – Nordstrom, Citrix, Red Hat and more

One of the more rewarding parts of my job is working with our team on customer stories. I always feel like a great case study has so much external and internal value, that they should be shared as widely as possible. So, after just a few moments on our site and YouTube channel, I’ve collated a few stand outs to share in the first Dynatrace “Customer Corner” blog post. Nordstrom: From… read more