Business Analytics
Drive better business outcomes across web, mobile, and IoT channels through digital application analytics that deliver real-time visibility into business KPIs and improve IT and business collaboration.
Instantly analyze business data with full context
Real-time business observability
Unlock new business use cases by automatically unifying data and observability context from any source, simplifying data availability with long-term cost-efficiency.
Take action with Business Analytics
Base your business decisions on precise data analysis for web and mobile conversions, revenue impact, release validation, and customer segmentation by combining business context with full stack application analytics and performance.
Establish real-time BizDevOps collaboration
Break down silos across IT and business teams and tools with business analytics for real-time shared context. Pull in additional data from 30+ popular business and analytics tools such as Adobe Analytics, Google Analytics, voice of customer tools and marketing automation software.
Prioritize improvements based on business impact
Stop wasting time guessing which optimization efforts are delivering business results with on-demand analysis, exploration, and querying of data. Drive business decisions with insights into what has the greatest business impact, tailored to your industry and business KPIs.
Minimize abandonment and optimize conversions
Proactively optimize digital user experience across business milestones and conversion steps to pinpoint where in the user journey you can improve business outcomes. Leverage application analytics to drill down to performance by geography, product, customer segment, and more.
Instantly understand and fix problems before impact
Stop acting reactively and spend more time on innovation by preventing issues before they impact user experience and business KPIs. Instantly get answers you can count on with AI-powered anomaly detection, alerting, and root cause determination.
Explore Business Analytics for your industry
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Retail
Drive conversions and sales through seamless ecommerce monitoring and optimized customer journeys
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Banking
Deepen client relationships and loyalty with fast and frictionless web and mobile finance applications
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Insurance
Maximize policyholder value and loyalty through flawless digital experiences
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Public Sector
Exceed citizen expectations by delivering comprehensive and engaging digital services
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Travel & Hospitality
Improve guest experience and loyalty throughout the customer journey through flawless digitized travel experiences
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Healthcare
Exceed consumer expectations for greater control over healthcare technology and delivery options with a unified digital experience
Powerful core technologies
Our technologies work together to understand your ecosystem and deliver precise answers through explainable, causation-based AI, with automatic discovery and topology mapping across billions of dependencies.
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OneAgent
Our single agent technology deploys only once on a host and instantly starts collecting all relevant metrics along the full application-delivery chain. Install it and forget it—we take care of everything.
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PurePath
Our patented distributed tracing and code-level analysis technology automatically integrates high-fidelity distributed tracing with user experience data and data from open-source technologies including OpenTelemetry and code-level analytics.
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Smartscape
Our dynamic topology mapping technology automatically identifies and maps interactions and relationships between applications and the underlying infrastructure. As new microservices come up or go away, the Smartscape topology map continuously updates in real-time.
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Grail
Our massively parallel processing (MPP) data lakehouse is purpose-built to unify, store, and run lightning-fast analytics on observability, security, and business data with high performance and at scale.
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Davis AI
Our AI engine automatically and continuously delivers precise answers. Davis® uses high-fidelity metrics, traces, logs, and user data mapped to a unified entity model to drive automation and deliver broader, deeper insights for modern cloud environments.
Extend your team’s value with expertise-based data analysis and recommendations
The Business Insights team combines deep Dynatrace expertise with a turnkey big data platform to go beyond application performance and unlock more value to drive business decisions. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.
End-to-end observability through one unified platform
See how we cover it all in one automatic, AI-powered platform.
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