Business Analytics

Drive better business outcomes across digital channels and business processes through precise analytics that deliver real-time business observability to improve IT and business collaboration.

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Base your business decisions on precise data analysis for web and mobile conversions, revenue impact, release validation, and business processes by combining business context from anywhere with full-stack application analytics and performance.

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Business Impact

See real-time business impact to prioritize what matters most.
Conversion Optimization

Reduce abandonment for your highest value customers.
Business Process Monitoring

Detect anomalies and optimize your business processes.
Release Validation

Ensure software releases meet expected business goals.
Experience Reporting

Know where you stand for internal and external SLOs on business and IT metrics.

Simplify critical, real-time business decisions with precision, speed, and context

Identify business anomalies, long-term trends, and process optimization opportunities to answer challenging business questions with accuracy and clarity. Easily capture critical business data, without code changes, and unify it with IT data at massive scale for powerful analytics.

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Establish real-time BizDevOps collaboration

Break down silos across IT and business teams and tools with business analytics for real-time shared context and operational analytics. Pull in business context from your external systems such as web analytics, voice of customer tools, CRM and ERP solutions, and marketing automation software.

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BizDevOps collaboration dashboard in Dynatrace screenshot

Prioritize improvements based on business impact

Stop wasting time guessing which optimization efforts are delivering business results with real-time analysis, exploration, and querying of data. Drive business decisions with insights into what has the greatest business impact, tailored to your industry and business KPIs.

User session query overview in Dynatrace screenshot

Minimize abandonment and optimize conversions

Proactively optimize user experience across business milestones and conversion steps to pinpoint where in the user journey you can improve business outcomes. Leverage application analytics to drill down to performance by geography, product, customer segment, and more.

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Conversion funnel dashboard in Dynatrace screenshot

Instantly understand and fix problems before impact

Stop acting reactively and spend more time on innovation by preventing issues before they impact user experience, business processes, and business KPIs. Instantly get answers you can count on with AI-powered anomaly detection, alerting, and root cause determination.

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Problem overview User action duration degradation Dynatrace screenshot

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Powerful core technologies

Get precise answers through explainable, causal AI, with automatic discovery and topology mapping across billions of dependencies.

By alleviating customer friction and providing better digital experiences with Dynatrace, our order-at-table mobile application has up to 20 percent higher order value than customers ordering from the bar.

Mark Forrester Digital Readiness Manager Mitchells & Butlers

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Extend your team’s value with expertise-based data analysis and recommendations

The Business Insights team combines deep Dynatrace expertise with a turnkey big data platform to go beyond application performance and unlock more value to drive business decisions. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.