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Business Analytics

Drive better business outcomes across web, mobile, and IoT channels through digital application analytics that deliver real-time visibility into business KPIs and improve IT and business collaboration.

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Simplify the cloud. View the regional, virtual cloud transformation event: DynatraceGo!   View on-demand Sessions >

Take action with Business Analytics


Base your business decisions on precise data analysis for web and mobile conversions, revenue impact, release validation, and customer segmentation by combining business context with full stack application analytics and performance.

  • Business Impact

Business Impact

See real-time business impact to prioritize what matters most.


  • Conversion

Conversion Optimization

Reduce abandonment for your highest value customers.

  • Release Validation

Release Validation

Ensure software releases meet expected business goals.


  • Experience Reporting

Experience Reporting

Know where you stand for internal and external SLOs on business and IT metrics.

Explore the possibilities

Establish real-time BizDevOps collaboration


Break down silos across IT and business teams and tools with business analytics for real-time shared context. Pull in additional data from 30+ popular business and analytics tools such as Adobe Analytics, Google Analytics, voice of customer tools and marketing automation software.

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Automate shared business context for BizDevOps collaboration

Automate shared business context for BizDevOps collaboration

Prioritize improvements based on business impact


Stop wasting time guessing which optimization efforts are delivering business results with on-demand analysis, exploration, and querying of data. Drive business decisions with insights into what has the greatest business impact, tailored to your industry and business KPIs.

Run on-demand queries to understand business impact

Run on-demand queries to understand business impact

Minimize abandonment and optimize conversions


Proactively optimize digital user experience across business milestones and conversion steps to pinpoint where in the user journey you can improve business outcomes. Leverage application analytics to drill down to performance by geography, product, customer segment, and more.

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Minimize abandonment and optimize conversions across the conversion funnel

Minimize abandonment and optimize conversions across the conversion funnel

Instantly understand and fix problems before impact


Stop acting reactively and spend more time on innovation by preventing issues before they impact user experience and business KPIs. Instantly get answers you can count on with AI-powered anomaly detection, alerting, and root cause determination.

Meet our AI

Instantly understand and fix problems with AI and root cause determination

Instantly understand and fix problems with AI and root cause determination

One single source of truth for business and IT to break down silos


Automatic real-time mapping of business and application data provides instant shared context that enables faster IT and business collaboration and better business outcomes.

  • Advanced observability

Intelligent observability

See it all in-context, including metrics, logs, traces, entity relationships, UX, behavior, and vulnerability scores.

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  • Continuous Automation

Continuous automation

Make it easy with automatic deploy, config, discovery, topology, performance, updates, and more.

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  • AI at the core

AI-assistance

Free your time with precise answers for proactive problem resolution and performance improvements.

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  • Infinity

Cross-team collaboration

Eliminate silos and accelerate teamwork with a single source of truth for your Biz, Dev, Sec and Ops teams.

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  • Dollar sign with arrow

User experience &
business analytics

Deliver remarkable experiences across every user journey and maximize business KPIs and revenue.

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Extend your team’s value with expertise-based data analysis and recommendations


The Business Insights team combines deep Dynatrace expertise with a turnkey big data platform to go beyond application performance and unlock more value to drive business decisions. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.

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