Business Analytics
Drive better business outcomes across web, mobile, and IoT channels through digital application analytics that deliver real-time visibility into business KPIs and improve IT and business collaboration.
Take action with Business Analytics
Base your business decisions on precise data analysis for web and mobile conversions, revenue impact, release validation, and customer segmentation by combining business context with full stack application analytics and performance.
Establish real-time BizDevOps collaboration
Break down silos across IT and business teams and tools with business analytics for real-time shared context. Pull in additional data from 30+ popular business and analytics tools such as Adobe Analytics, Google Analytics, voice of customer tools and marketing automation software.
Prioritize improvements based on business impact
Stop wasting time guessing which optimization efforts are delivering business results with on-demand analysis, exploration, and querying of data. Drive business decisions with insights into what has the greatest business impact, tailored to your industry and business KPIs.
Minimize abandonment and optimize conversions
Proactively optimize digital user experience across business milestones and conversion steps to pinpoint where in the user journey you can improve business outcomes. Leverage application analytics to drill down to performance by geography, product, customer segment, and more.
Instantly understand and fix problems before impact
Stop acting reactively and spend more time on innovation by preventing issues before they impact user experience and business KPIs. Instantly get answers you can count on with AI-powered anomaly detection, alerting, and root cause determination.
Explore Business Analytics for your industry
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Retail
Drive conversions and sales through seamless ecommerce monitoring and optimized customer journeys
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Banking
Deepen client relationships and loyalty with fast and frictionless web and mobile finance applications
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Insurance
Maximize policyholder value and loyalty through flawless digital experiences
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Public Sector
Exceed citizen expectations by delivering comprehensive and engaging digital services
One single source of truth for business and IT to break down silos
Automatic real-time mapping of business and application data provides instant shared context that enables faster IT and business collaboration and better business outcomes.
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Intelligent observability
See it all in-context, including metrics, logs, traces, entity relationships, UX, behavior, and vulnerability scores. -
Continuous automation
Make it easy with automatic deploy, config, discovery, topology, performance, updates, and more. -
AI-assistance
Free your time with precise answers for proactive problem resolution and performance improvements -
Cross-team collaboration
Eliminate silos and accelerate teamwork with a single source of truth for your Biz, Dev, Sec and Ops teams. -
User experience & business analytics
Deliver remarkable experiences across every user journey and maximize business KPIs and revenue.
Extend your team’s value with expertise-based data analysis and recommendations
The Business Insights team combines deep Dynatrace expertise with a turnkey big data platform to go beyond application performance and unlock more value to drive business decisions. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.
