Drive better business outcomes across web, mobile, and IoT channels through digital application analytics that deliver real-time visibility into business KPIs and improve IT and business collaboration.
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Take action with Business Analytics
Base your business decisions on precise data analysis for web and mobile conversions, revenue impact, release validation, and customer segmentation by combining business context with full stack application analytics and performance.
Establish real-time BizDevOps collaboration
Break down silos across IT and business teams and tools with business analytics for real-time shared context. Pull in additional data from 30+ popular business and analytics tools such as Adobe Analytics, Google Analytics, voice of customer tools and marketing automation software.
Automate shared business context for BizDevOps collaboration
Prioritize improvements based on business impact
Stop wasting time guessing which optimization efforts are delivering business results with on-demand analysis, exploration, and querying of data. Drive business decisions with insights into what has the greatest business impact, tailored to your industry and business KPIs.
Run on-demand queries to understand business impact
Minimize abandonment and optimize conversions
Proactively optimize digital user experience across business milestones and conversion steps to pinpoint where in the user journey you can improve business outcomes. Leverage application analytics to drill down to performance by geography, product, customer segment, and more.
Minimize abandonment and optimize conversions across the conversion funnel
Instantly understand and fix problems before impact
Stop acting reactively and spend more time on innovation by preventing issues before they impact user experience and business KPIs. Instantly get answers you can count on with AI-powered anomaly detection, alerting, and root cause determination.
Instantly understand and fix problems with AI and root cause determination
One single source of truth for business and IT to break down silos
Automatic real-time mapping of business and application data provides instant shared context that enables faster IT and business collaboration and better business outcomes.
See it all in-context, including metrics, logs, traces, entity relationships, UX, behavior, and vulnerability scores.
Make it easy with automatic deploy, config, discovery, topology, performance, updates, and more.
Free your time with precise answers for proactive problem resolution and performance improvements.
Eliminate silos and accelerate teamwork with a single source of truth for your Biz, Dev, Sec and Ops teams.
User experience &
Deliver remarkable experiences across every user journey and maximize business KPIs and revenue.
Extend your team’s value with expertise-based data analysis and recommendations
The Business Insights team combines deep Dynatrace expertise with a turnkey big data platform to go beyond application performance and unlock more value to drive business decisions. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.