The Power of Business Insights expertise now directly on the Dynatrace platform

Dynatrace Business Insights has developed a new Dynatrace® app that makes our best-in-class service and analysis available directly on the Dynatrace platform. The new Business Insights app is designed to help you maximize your investments in Dynatrace Business Analytics and Digital Experience Management (DEM) with centralized communication, contextual engagement, seamless collaboration with our analysts and your teams, real-time feedback, and historical insight. This isn’t simply a tool change but a transformation in how customers engage with Business Insights, and it forms the technology foundation from which we will deliver the next generation of Business Insights on the Dynatrace platform, helping you to understand your business like never before.

Business Insights is a unique team within Dynatrace that partners with organizations to maximize their value from Digital Experience Monitoring (DEM) and Business Analytics, through our deep product expertise and exclusive technology capabilities. The Business Insights team provides product configuration and best practices, exclusive analytics and analysis to drive improved customer experience, and expertise on demand. Dedicating the necessary time, resources, and focus to deliver excellent end-user experiences can be a challenge. This is why Dynatrace’s largest and most sophisticated customers rely on Business Insights to deliver the strategic value that helps drive improved customer experience and business outcomes, whether that’s:

• Deploying a synthetic monitoring strategy to help a large beverage company achieve 100% age-verification compliance for the first time across 3,000+ properties
• Using our deep expertise in real user analysis to help a global automaker drive a 90% reduction in frontend errors, a 50% reduction in search results load time, and a 58% year-over-year reduction in outages
• Identifying the root cause of a performance issue impacting customers on one of the UK’s largest retail sites, which, when fixed, reduced exit rate by 2%, driving $500k+ of additional monthly revenue
• Working with senior executives and cross-functional teams at one of the world’s largest airlines to implement a holistic Business Observability strategy combining DEM, Business Analytics, and the broader Dynatrace platform to provide an end-to-end view of how infrastructure, services, and front-end applications impact critical business flows and KPIs in real time

Business Insights has long worked closely with Dynatrace customers to help accelerate adoption and value from the Dynatrace Digital Experience Monitoring (DEM) and Business Analytics capabilities; however, customer collaboration could be challenging at times with information scattered across emails and PowerPoint slides, multiple channels of engagement, and analysis disconnected from the Dynatrace platform. The Business Insights app simplifies and enhances the experience and engagement of Business Insights services, making it more seamless and accessible. It’s also the starting point for delivering more advanced AI-driven analysis, like those pioneered in the Opportunity Insights app.

Dynatrace delivers more value than its competitors

The Business Insights app directly addresses these pain points through unified, contextual delivery on the Dynatrace platform that transforms how insights are received, consumed, engaged with, and acted upon.​​​​​​​​​​​​​​​​

Bringing Business Insights into an app on the Dynatrace platform creates an enhanced experience of both the service and the platform through targeted, actionable analysis and recommendations directly in Dynatrace, in the context of the rest of the product, and with the ability to move seamlessly between them.

Timeline view: Your complete analysis history

As a Business Insights customer, keeping track of communications (enablement content, historical analysis, value over time, etc.), bringing new team members up to speed on the service, and summarizing value received over time for key stakeholders could be a challenge, with everything buried in emails. The Business Insights app centralizes all engagement and analysis in a single timeline view, making it easy to review everything the Business Insights team has provided for your organization, including:

• Analysis value moments
• Announcements
• Enablement material

Invites to live sessions such as Tech Talks and Customer Connects.

Each analysis value moment is tagged with helpful metadata, including type (performance, operational, business), product component (web, mobile, synthetic), application/synthetic monitor name, and specific page or event details. Enablement moments help you ramp up on the product more quickly, while announcements make sure you’re always up to date with what’s happening with the DEM and Business Analytics capabilities in the context of what matters to you. This comprehensive view helps new team members quickly understand your digital experience landscape and previous insights, accelerating onboarding for the service and Dynatrace DEM.

Value moment detail: Rich interactive content

Value moments are small and consumable DEM insights and analysis deliverables put together by our analysts for operational, performance, and business use cases to help you understand where to focus. Selecting a value moment from the timeline opens the main view with structured, easy-to-navigate content. Each value moment includes an optional video summary at the top for a quick overview, followed by indexed sections that allow you to jump directly to relevant information. Content links seamlessly to other Dynatrace Apps, Notebooks, and Dashboards for deeper context, eliminating the need to switch between tools. Each value moment also includes a shareable deep link, making bringing additional team members into the conversation simple. The structured, consumable content of value moments and easily navigable content help teams quickly identify focus areas and collaborate on operational decisions and actions.

Collaborative engagement and real-time feedback

The Business Insights app transforms analysis from a one-way delivery into a collaborative experience. Simply select any content within a value moment to leave comments or questions directed to the Business Insights team or your team members. Our team receives immediate notification and responds directly in the comment thread, keeping everyone aligned and in context. You’ll also receive email notifications with direct links when we reply. Threaded discussions and immediate notifications keep teams aligned and engaged with the Business Insights team.

Each value moment also includes a dedicated feedback section, allowing you to quickly indicate value and direct our future analysis and priorities.

Early feedback

The ability to easily provide feedback has been pivotal in quickly refining our interactions with the Insights team and the value we get from the service
– North American gaming company

By centralizing everything in one place, we’re inspiring people to use RUM and freeing them from digging through multiple tools and endless emails to find the context they need.
– UK insurance company

What’s next

The Dynatrace Business Insights app has been built to transform the way you engage with Business Insights and increase the value you receive from the Dynatrace platform, giving you:

• Centralized communication – All analysis, discussions, reports, and material in one searchable location
• Contextual engagement – See analysis in context of your real-time data within the product, with direct links to other apps/notebooks/dashboards
• Increased adoption and team exposure – Easy sharing of value moments with deep links, making insights more accessible across your organization
• Simplified collaboration – Comment directly on specific content to seamless interaction with Business Insights and your internal teams
• Historical access – Timeline view for easy tracking of past interactions, discussions, and analysis
• Self-service access – Anytime access to reports and insights without waiting for emails and calls
• Enhanced service through direct feedback – Simple, built-in mechanisms indicate value and guide future analysis

This first release is just the beginning, not merely a new interface but the foundation for next-generation Business Insights that will allow advanced machine learning and AI capabilities for enhanced analysis.

Get started

The new app is now generally available for Dynatrace Business Insights customers running a Dynatrace SaaS deployment. We’ll progressively roll the app out to existing customers over the coming weeks:

• If you’re interested in being part of the initial wave of adopters, please talk with your Dynatrace analyst or submit this form.
• If you’re not a Business Insights customer and are interested in learning more, please reach out to the Dynatrace Sales team.

 
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