We talk a lot about how 2020 changed organizations across all industries, particularly within the IT market. Digital transformation was especially critical as organizations looked to support the rising demand for digital services. While these digital transformations were accelerating, it wasn’t just technology and IT teams leading the charge. Marketing teams also needed to pivot to create content that would address the complexities of the market’s speed to transform and offer solutions to help customers and prospects rise to the challenge.
This is why we at Dynatrace are so honored to be recognized as Red Hat’s “Innovative Marketing Partner” of the year. Over the course of this challenging year, our team built upon our long-standing relationship with Red Hat and aligned to develop content and marketing campaigns that addressed the complexities of digital transformation, while also providing solutions from both Dynatrace and Red Hat to ease this complexity.
Dynatrace brings unparalleled observability, automation, and intelligence, all in one platform, allowing customers to accelerate application workloads to be built or migrated to Red Hat OpenShift. Together, Dynatrace and OpenShift empower organizations with the confidence to accelerate the pace of their software innovation.
As we collaborated with Red Hat to support organizations’ digital transformation this past year, we too found ourselves in a position of transformation as the world shifted from in-person events to virtual. While we could have cancelled or not participated in these events, we understood the value of educating organizations that were embarking on dynamic shifts at rapid speed during the pandemic. Red Hat Summit was my first experience with a tradeshow going virtual and our team at Dynatrace was amazed by how effortless it was to participate and align our marketing efforts with the Red Hat team. As the year progressed, we never stopped our marketing alignment with Red Hat, from executing our joint go-to-market white paper, many webinars, workshops, and my personal favorite, “Virtual Cocktail Series.” In a world that was anything but normal, it was remarkable how quickly we were able to pivot. The strength of our partnership enabled us to be agile and flexible with our strategy to continue reaching customers and prospects, despite the physical distance between us.
Dynatrace looks forward to continuing to strengthen our partnership with Red Hat for many years to come, and we already have some great marketing opportunities slated in 2021, starting with our session at Red Hat Summit, which you can check out here.