Information about our use of cookies

Effective as of 24 May 2018

Our website an (this "Site"or "Sites") use cookies to distinguish you from other users of our Site. This helps us provide you with a good experience when you browse our Site and allows us to improve our Site. This cookie policy provides you with clear and comprehensive information about the cookies and similar technologies we use, and our purposes for using them on our Site.

Sites that are accessible from parts of the European Union are required to obtain consent to using or storing cookies (or using similar technologies) on your computers or mobile device. For further information about this policy, please contact privacy@dynatrace.com.

The information generated by the cookie about your use of the Site may be transmitted to and stored by us or by third party providers on servers in the United States, or other countries whose laws are not considered to have a level equivalent to the one applied in the European Union.

By continuing to use our Site, you are agreeing to the placement of cookies on your computer by us and our third-party service providers. Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you.

If you do not wish to accept cookies in connection with your use of this Site, you must stop using our Site, disable cookies via your browser settings (see below), or disable cookies individually (see Cookies List below). Please note that disabling cookies will affect the functionality of our Site and may prevent you from being able to access certain features on our Site.

You may withdraw your consent at any time. If you wish to do so, you will need to delete your cookies using your internet browser settings and disable cookies. Please note that disabling cookies will affect the functionality of our Site and may prevent you from being able to access certain features on our Site. For further information about deleting or control cookies, please visit: “How to control cookies” and “How to delete cookies” at www.aboutcookies.org.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our Site.

Some, but not all, cookies provide us with personal information, for example where you enter details into a form on our Site. Cookies may also provide us with information about your IP address (which may be personal information in certain jurisdictions), the duration of your browsing session, your browser type and your operating system.

We use cookies including clear GIFs (a.k.a. web beacons, web bugs or pixel tags) and the information they collect for the following reasons:

  • to remember browsing preferences such as local language;
  • to remember details about your previous visits to the Site to personalize and improve your browsing experience;
  • to administer and organize the Site;
  • to analyze use of the Site to make improvements to the Site; and
  • to compile statistics and understand (in general, aggregated terms) who uses our Site.

Key concepts

First and third-party cookies: whether a cookie is 'first' or 'third' party refers to the domain placing the cookie.

First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by www.dynatrace.com).

Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.

Persistent cookies: these cookies remain on a user’s device for the period specified in the cookie. They are activated each time that the user visits the website that created that cookie.

Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

How to delete and block our cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site.

Changing your cookie settings. Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the "options" or "preferences" menu of your internet browser. To understand these settings, the following links may be helpful. Otherwise you should use the "Help" option in your internet browser for more details.

What cookies do we use and why?

Generally, our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site.

The cookies used on our Site are categorized as follows:

  • Strictly necessary
  • Performance
  • Functionality
  • Targeting

'Strictly Necessary' cookies let you move around the Site and use essential features like secure areas. Without these cookies, we cannot provide the requested services.

We use these Strictly Necessary cookies to:

  • Identify you as being logged in to our Site and to authenticate you
  • Make sure you connect to the right service on our Site when we make any changes to the way the Site works
  • For security purposes
  • Make sure you connect to the right service on our Site when we make any changes to the way the Site works

Accepting these cookies is a condition of using the Site, so if you prevent these cookies we can't guarantee how the Site or the security on our Site will perform during your visit.

'Performance' cookies collect information about how you use our Site e.g., which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how our Site works, understand what interests our users and measure the effectiveness of our advertising.

We use performance cookies to:

  • Carry out web analytics: Provide statistics on how our Site is used
  • Perform affiliate tracking: Provide feedback to affiliated entities that one of our visitors also visited their Site
  • Obtain data on the number of users of the Site that have viewed a product
  • Help us improve the Site by measuring any errors that occur
  • Test different designs for the Site

Some of our performance cookies are managed for us by third parties. We do not allow the third party to use the cookies for any purpose other than those listed above.

By using our Site, or expressing your consent as otherwise required by applicable law, you accept the use of 'Performance' cookies. If you prevent cookies, we cannot guarantee how our Site will perform for you.

'Functionality' cookies are used to provide services or to remember settings to improve your visit.

We use 'Functionality' cookies for such purposes as:

  • Remember settings you've applied such as layout, text size, language, preferences and colors
  • Remember if we've already asked you if you want to fill in a survey
  • Remember if you have engaged with a particular component or product list on the Site so that don’t show it again
  • Show you when you're logged in to the Site
  • To provide and show embedded video content

Some of these cookies are managed for us by third parties. We do not allow the third party to use the cookies for any purpose other than those listed above.

‘Targeting’ cookies are used to track your visit to our Site and other websites, including the pages you have visited and the links you have followed, which allows third parties to display targeted ads to you on the websites you visit.

We and our third-party service providers use Targeting cookies to:

  • Link to social networks, like Facebook, that may subsequently use information about your visit to our website to provide advertising or other offers that may be of interest to you when you visit other websites.
  • Provide third parties with information on your visit so that they can present you with advertisements or other offers that may be of interest to you. If you are in the EU, you may opt-out of certain third party cookies that we and other websites may use for targeting through www.youronlinechoices.eu or www.aboutads.info. Opting out of one or more ad networks only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our websites or other third-party websites. If your browser is configured to reject cookies when you visit one of the above referenced opt-out pages, and you later erase your cookies, use a different computer or change Web browsers, your preference may no longer be active. Since all these cookies are managed by third parties, you should refer to the third parties' own website privacy notifications and policies for further information (see below for more information about the targeting cookies used on our Site).

More Information About Cookies

All About Cookies

Useful information about cookies can be found at: www.allaboutcookies.org

Internet Advertising Bureau

A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at: www.youronlinechoices.eu

Cookies List - What specific cookies do we use on the Sites?

First party cookies

Cookie name Purpose Duration Category
_ga, _gat* Google cookies to distinguish users at to throttle request rate _ga 10 minutes, _gat 2 years Website usage, analytics
_mkto_trk Marketo 'Munchkin' cookie to track end-user page visits and clicks associated with marketing leads 730 days Marketing, lead tracking
wooTracker Woopra Analytics cookie to monitor site performance 2 years Site performance
rxt_reqinfo, rxVisitor, rxlatency, rxpc, rxsession, rxvt Set by Dynatrace rxVisitor 2 years, otherwise on browser close Website usage, user tracking

Third party cookies

Cookie name Purpose Duration Domain source Category
_bizo_bzid, _bizo_cksm, _bizo_np_stats LinkedIn insights and ad tags 6 months ads.linkedin.com Social media interaction, advertising.
fbq** Facebook insights and ad tags 90 days connect.facebook.net/en_US/fbevents.js Social media interaction, advertising.

* One of our third-party analytics providers is Google Analytics and more information about the ways in which they collect and process your personal data can be found here: www.google.com/policies/privacy/partners.

** For more information on the purpose and scope of data collection and the further processing and use of data by Facebook, and your settings options for protecting your privacy, please see the data policy of Facebook at www.facebook.com/privacy/explanation. If you do not (longer) give your consent to the respective data collection, you may object to this by disabling the data collection under the following link: https://en-gb.facebook.com/help/769828729705201/ .

Other third-party providers include Marketo and Woopra Analytics. Further information about their analytics tools and their privacy practices can be found on their respective websites. For further information about LinkedIn may be found on its website.