Resolve to be Ready: Dynatrace Announces New Solution Suite for Web and Mobile App Holiday Readiness

Industry’s First Unified Performance Testing Offering Combines Synthetic Traffic, Analytics and Best Practices to Eliminate Peak Event Stress

Boston, MA — January 7, 2016 — Digital Performance software company, Dynatrace today announced the availability of the Dynatrace Load solution suite. This new end-to-end application testing and diagnostic solution integrates synthetic traffic with in-depth application and transaction analytics and expert test management to drive optimal mobile and web performance, especially during peak times such as the recent holiday shopping season. The new suite enables organizations to deliver highly scalable web and mobile applications with absolute confidence and continuously optimize their performance.

Load testing is mission-critical as customer expectations for mobile and web speed continue to climb. Application delays and failures during high demand periods directly affect revenue and brand reputation. 75% of all smartphone/ tablet users will abandon a mobile site or app that is buggy, slow or prone to crashes. 42% will complain on social media about a poor online experience.

“Our clients depend on us to help them transform their businesses with ubiquitous commerce solutions. Making good on that promise means that clients are well prepared for peak online shopping periods like the recent Christmas holidays,” said Giancarlo Anania, Senior Director Alliances-Commerce at Razorfish Global. “Our partnership with Dynatrace has played a critical role in our holiday readiness strategy. Thanks to Dynatrace, we have been able identify potential performance issues before they occur and proactively address them. The results have been terrific. Now, with the new Dynatrace Load suite, we can deliver commerce sites with load testing options tailored to each client’s needs—cost-effectively driving their businesses by ensuring great online shopping experiences for their customers.”

Dynatrace’s flexible suite features BlazeMeter technology, offering three options to match any organization’s needs and environment:

“Addressing performance and scalability only at delivery creates tremendous risk for the business, whether it’s the holidays or big events like the Super Bowl,” said Steve Tack, Senior Vice President of Product Management at Dynatrace. “Our customers can now analyze performance at scale throughout the build process as opposed to traditional late-stage, or even production load testing. With industry-leading deep-dive analytics, expertise and thousands of successful projects behind us, we know how to publish new mobile and web apps with confidence and keep them at peak performance.”

To hear how the recent holiday shopping season performed, join Forrester analyst, Sucharita Mulpuru] and Dynatrace FTS Director, David Jones for a Holiday Recap webinar on January 26. Register here.