Boston, MA — April 9, 2015 — Dynatrace, the market leader in digital performance management, today announced the winners of its sixth annual Best of the Web awards, honoring top digital performers in five major industries in North America. A comprehensive report featuring all category winners in banking, brokerage, insurance, retail and travel can be downloaded here.

Winners of the 2015 Dynatrace Best of the Web awards represent leading companies who are driving the digital transformation of their businesses and delivering exceptional user experiences across digital touch points.

Digital is changing the game of business across industries, with every sector experiencing new opportunities and deep transformation due to the digital explosion. Customers’ perception of value is shifting to those companies who not only deliver great product and services, but blend them with valuable digital services. To meet this challenge, organizations need high-fidelity insights into the digital experience they are delivering to their customers, across any touch points. These insights enable businesses to understand and analyze every element of users’ interactions and the perceived performance, to optimize application design that increases user engagement, loyalty and conversions in order to maximize sales.

New to this year’s Best of the Web awards is Dynatrace’s overall ranking approach, which combines multiple performance metrics into a unified rank to evaluate the entire digital experience across web and mobile web for availability, response time for homepages and key transaction replays.

Dynatrace 2015 Best of the Web award winners include:


  • Retail Banking Gold: BB&T
  • Retail Banking Silver: Wells Fargo
  • Retail Banking Bronze: U.S. Bank


  • Brokerage Gold: Fidelity
  • Brokerage Silver: Charles Schwab
  • Brokerage Bronze: optionsXpress

Insurance (Auto & Property)

  • Insurance Gold: GEICO
  • Insurance Silver: esurance
  • Insurance Bronze: Travelers


  • Retail Gold: Amway
  • Retail Silver: Costco
  • Retail Bronze: Apple


  • Travel Gold: AirTran
  • Travel Silver: Southwest
  • Travel Bronze: Alaska Airlines

“It’s a huge honor for Wells Fargo to be awarded the Dynatrace 2015 Best of the Web Silver Award in the banking category. Wells Fargo online and mobile are proud to have been some of the top winners over the past six years, said Byron Ackerman, Senior Vice President of Digital Channels Technology at Wells Fargo. “Key to the Wells Fargo online success is our ability to provide consistent availability, quick response time for our online and mobile systems. This provides our customers the ability to use our products and services to help them succeed financially by enabling them to manage their finances virtually anytime, anywhere. Customers value choice in how they can interact with us, whether that be through our physical stores, by phone or through our digital channels like mobile apps and text banking.”

This year’s Best of the Web award recipients exemplify how businesses must perform in the new digital landscape to stay competitive. Yet, many other organizations are just beginning their shift. Despite the mobile explosion, 28% of top 500 retailers do not have mobile-optimized web sites and 48% don’t have a mobile application, even though the ones that do grow 15% faster on average. i

“In our increasingly omni-channel world, where end-users expect access to digital services from anywhere, at anytime, digital performance is paramount to any company’s success,” said Erwan Paccard, Director of Mobile Performance Strategy at Dynatrace. “The 2015 Best of the Web award winners are focused on executing digital performance strategies that deliver business value and ongoing competitive advantage. These leaders are raising the bar in delivering best-in-class end-user experiences, day in and day out, creating tremendous value for their customers, company and brand.”

Organizations that want to see how their web and mobile performance compares to winners and peers in their industry can take a free performance test here.

Dynatrace Benchmarks competitively rank sites and provides the ability to analyze performance best practices used by industry leaders and competitors based on a rigorous, well-defined set of homepage measurements and online transactions. This information also provides organizations with an unmatched guide to critical performance investments necessary to become a top mobile and web property.

i Source: Internet Retailer, 2015 Internet Retailer Mobile 500, January 2015.