EE calls on Dynatrace to optimize digital experiences and conversions
50%
reduction in digital incidents
50%
YoY reduction in outage times
About EE
- UK’s largest mobile network operator
- First to launch 5G in 2019
- Part of the BT Group
- 29.2 million customers
Industry
TelcoStory Snapshot
Faster time to value
Continuous automation eliminates manual effort
Continuous automation eliminates manual effort
Optimized experiences
Digital incidents and outage times reduced by 50%
Digital incidents and outage times reduced by 50%
Better outcomes
AI insights reveal how UX impacts conversions
AI insights reveal how UX impacts conversions
Reducing pressure
AI-assistance helps teams stay ahead of demand
AI-assistance helps teams stay ahead of demand
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Challenges
Customer experience is everything in EE’s market. As the company expanded and the drive to develop new services for customers took off in recent years, the team at EE were determined to make sure they had deep visibility into their always-changing IT environment. Being able to find and fix problems rapidly, and ensure the availability and stability of crucial services is paramount to the EE team.
"Since deploying Dynatrace, we genuinely sleep easier at night – we have less callouts, because we’re on the front foot."
Why Dynatrace
- EE has reduced both outage times and digital incidents by 50% year-on-year, as a result of being able to pinpoint the root-cause of problems rapidly.
- EE is using Dynatrace insights to communicate the importance of IT performance on the bottom line. A one second impact on the customer can mean a 7% reduction in conversion rate. This level of visibility and precise information allows EE teams to make more informed decisions together, cross functionally.
- Within moments, Dynatrace was installed with zero configuration and manual intervention. The EE team felt like they immediately had a thousand new data analysts on their team, able to see into new areas of the environment that they had never previously looked at. This has allowed them to not only ensure that performance is sound, but it allows the team to scale themselves and focus on being proactive, as well as “sleep easier at night”.
"When the system went live, it felt like we had a thousand log analysts helping us understand where to focus efforts to improve our services."
Kroger achieves 99% reduction in support tickets with AI‑assistance from Dynatrace
"Dynatrace helps us to move forward, fast."
Simplifying complexity
Advanced observability lights-up cloud environment
Advanced observability lights-up cloud environment
Faster, better answers
Precise, code-level insights into UX anomalies
Precise, code-level insights into UX anomalies
Prioritizing innovation
AI insights shift the focus onto what matters most
AI insights shift the focus onto what matters most
Dynatrace’s AI saves SAP CX 60% of time in operations
"Dynatrace takes away all the white noise and provides real answers."
Advanced observability
Across a diverse web-scale environment
Across a diverse web-scale environment
Improved efficiency
AI-assistance reduces MTTR by up to 60 percent
AI-assistance reduces MTTR by up to 60 percent
Smarter operations
Software intelligence enables self-healing apps
Software intelligence enables self-healing apps
DISH tunes into Dynatrace to stream great customer experiences
"Dynatrace is our gold standard moving forward"
Reduced complexity
Advanced observability simplifies a cloud stack
Advanced observability simplifies a cloud stack
Better service quality
With deep insight into real user experiences
With deep insight into real user experiences
Greater efficiency
End-to-end solution replaces multiple tools
End-to-end solution replaces multiple tools
