EE calls on Dynatrace to optimize digital experiences and conversions
50%
reduction in digital incidents
50%
YoY reduction in outage times
About EE
- UK’s largest mobile network operator
- First to launch 5G in 2019
- Part of the BT Group
- 29.2 million customers
Industry
TelcoStory Snapshot
Faster time to value
Continuous automation eliminates manual effort
Continuous automation eliminates manual effort
Optimized experiences
Digital incidents and outage times reduced by 50%
Digital incidents and outage times reduced by 50%
Better outcomes
AI insights reveal how UX impacts conversions
AI insights reveal how UX impacts conversions
Reducing pressure
AI-assistance helps teams stay ahead of demand
AI-assistance helps teams stay ahead of demand
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Challenges
Customer experience is everything in EE’s market. As the company expanded and the drive to develop new services for customers took off in recent years, the team at EE were determined to make sure they had deep visibility into their always-changing IT environment. Being able to find and fix problems rapidly, and ensure the availability and stability of crucial services is paramount to the EE team.
"Since deploying Dynatrace, we genuinely sleep easier at night – we have less callouts, because we’re on the front foot."
Why Dynatrace
- EE has reduced both outage times and digital incidents by 50% year-on-year, as a result of being able to pinpoint the root-cause of problems rapidly.
- EE is using Dynatrace insights to communicate the importance of IT performance on the bottom line. A one second impact on the customer can mean a 7% reduction in conversion rate. This level of visibility and precise information allows EE teams to make more informed decisions together, cross functionally.
- Within moments, Dynatrace was installed with zero configuration and manual intervention. The EE team felt like they immediately had a thousand new data analysts on their team, able to see into new areas of the environment that they had never previously looked at. This has allowed them to not only ensure that performance is sound, but it allows the team to scale themselves and focus on being proactive, as well as “sleep easier at night”.
"When the system went live, it felt like we had a thousand log analysts helping us understand where to focus efforts to improve our services."
U-Haul shifts faster with Dynatrace
“Dynatrace is one of the best solutions we’ve ever deployed; it gives us answers to absolutely everything.”
Faster innovation
proactive optimization of revenue generating apps
proactive optimization of revenue generating apps
More work/life balance
intelligent observability eliminates war rooms
intelligent observability eliminates war rooms
Proactive CX upgrades
driven by enhanced user experience visibility
driven by enhanced user experience visibility
Park ‘N Fly accelerates innovation by up to 43% with AI-assistance from Dynatrace, through Trace3 partnership
"Dynatrace gives us a sixth sense of what’s going on in our environment"
Extended observability
into complex, dynamic cloud native environment
into complex, dynamic cloud native environment
Proactive service optimization
with precise answers on how to streamline customer experience
with precise answers on how to streamline customer experience
Cross-team collaboration
enables IT and business teams to improve business outcomes
enables IT and business teams to improve business outcomes
Kroger achieves 99% reduction in support tickets with AI‑assistance from Dynatrace
"Dynatrace helps us to move forward, fast."
Simplifying complexity
Advanced observability lights-up cloud environment
Advanced observability lights-up cloud environment
Faster, better answers
Precise, code-level insights into UX anomalies
Precise, code-level insights into UX anomalies
Prioritizing innovation
AI insights shift the focus onto what matters most
AI insights shift the focus onto what matters most
