Rafi is Dynatrace’s APAC Chief Technical Officer and VP of Solution Sales. Based in Sydney Australia, Rafi joined Dynatrace in 2007 and has more than 20 years' experience in the IT industry focusing on Business, Application and IT Service Management. His experience includes a number of Australian based technology startup innovators. Prior to joining Dynatrace, he held senior management at Proxima Technology, a technology startup that pioneered the area of Business Service Management. He is a recognised thought leader and has published many articles, white papers and is a regular industry keynote speaker and commentator in IT and business publications.