Anna Lawler

As Vice President of Global Partner Marketing at Dynatrace, Anna Lawler is responsible for developing and executing the global partner marketing strategy. Her role encompasses marketing to, through, and with a broad ecosystem of partners, building commercial momentum and deepening engagement across the channel. Anna joined Dynatrace in March 2024. Before this, she held EMEA and global marketing positions at VMware, Click, and Sage, with a focus on field and partner marketing. An experienced technology marketing executive, Anna has built and operationalized go-to-market strategies that boost brand awareness, generate revenue impact, and accelerate engagement at scale. She has a track record of building high-performing, diverse global teams, and she is passionate about delivering lasting value through the power of partnerships. Anna is recognized as an award-winning marketer. She holds a Bachelor of Arts Degree from The University of Leeds, UK, as well as a Professional Diploma in Marketing from the Chartered Institute of Marketing. Anna is committed to mentoring women in technology. Outside of her professional life, she enjoys playing tennis and is a member of two clubs.