Complement and enhance the value of Google Analytics & UTM parameters

Bring shared marketing campaign context into Dynatrace to get real-time, precise answers to optimize campaign performance.

Understand the impact of application performance on marketing KPIs

Get full-stack analytics by tying together application, performance, user experience, and infrastructure data to campaign and other business metrics with Dynatrace

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  • Instantly get to WHY

    Real-time answers in Dynatrace to understand exactly why key business goals or specific campaigns are underperforming

  • One common language

    Share business context like Source and Medium UTM parameters that you have already track in Google Analytics

  • Be proactive

    Empower IT to take early action with alerts and visibility into how marketing teams see their world in Google, straight from Dynatrace

Out-of-the-Box, one-time setup to start driving IT-Marketing collaboration for better business outcomes

  • One click to enable UTM parameters to be used across Dynatrace, including Source, Medium, Referrer, Term, and others.
  • Search for specific campaigns, filter on customer segments, visually replay problematic user sessions—all with Google and campaign terminology.
  • Share campaign dashboards with your marketing stakeholders for specific applications, customer segments, conversion funnels, or user experience metrics.
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