Understand the impact of application performance on marketing KPIs
Get full-stack analytics by tying together application, performance, user experience, and infrastructure data to campaign and other business metrics with Dynatrace
Out-of-the-Box, one-time setup to start driving IT-Marketing collaboration for better business outcomes
- One click to enable UTM parameters to be used across Dynatrace, including Source, Medium, Referrer, Term, and others.
- Search for specific campaigns, filter on customer segments, visually replay problematic user sessions—all with Google and campaign terminology.
- Share campaign dashboards with your marketing stakeholders for specific applications, customer segments, conversion funnels, or user experience metrics.