Complement and enhance the value of Google Analytics & UTM parameters

Bring shared marketing campaign context into Dynatrace to get real-time, precise answers to optimize campaign performance

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Complement and enhance the value of Google Analytics & UTM parameters screenshot
Complement and enhance the value of Google Analytics & UTM parameters screenshot

Understand the impact of application performance on marketing KPIs


Get full-stack analytics by tying together application, performance, user experience, and infrastructure data to campaign and other business metrics with Dynatrace

Google Analytics and Dynatrace
Google Analytics and Dynatrace

Instantly get to WHY

Real-time answers in Dynatrace to understand exactly why key business goals or specific campaigns are underperforming

One common language

Share business context like Source and Medium UTM parameters that you have already track in Google Analytics

Be proactive

Empower IT to take early action with alerts and visibility into how marketing teams see their world in Google, straight from Dynatrace

Google and Dynatrace dashboards

Out-of-the-Box, one-time setup to start driving IT-Marketing collaboration for better business outcomes


  • One click to enable UTM parameters to be used across Dynatrace, including Source, Medium, Referrer, Term, and others.
  • Search for specific campaigns, filter on customer segments, visually replay problematic user sessions—all with Google and campaign terminology.
  • Share campaign dashboards with your marketing stakeholders for specific applications, customer segments, conversion funnels, or user experience metrics.

Setting up UTM Properties “How-To” documentation

Ready to get more value out of Google Analytics and UTM parameters to transform your IT-Business collaboration?