Dynatrace has accelerated its business and deepened its strategic collaboration with AWS, surpassing $1 billion in AWS Marketplace sales, achieving the AWS Financial Services Competency, and expanding AI capabilities for enterprises worldwide.
Dynatrace has surpassed $1 billion in lifetime AWS Marketplace sales and earned the AWS Financial Services Competency—a milestone that reflects expanded co-innovation, deepened AI-powered observability capabilities, sustained triple-digit growth over the past three years, and accelerated customer adoption across global markets.
These achievements build on the advancements announced at AWS re:Invent 2025, including attaining the AWS Agentic AI Specialization, expanding integrations with Amazon Bedrock AgentCore and AWS DevOps Agent, and being named AWS Public Sector Technology Partner of the Year for LATAM.
Here is a closer look at how these milestones advance agentic AI observability and cloud operations for customers on a global scale.
The power of a strategic collaboration that puts customers first
Reaching $1 billion in sales on AWS Marketplace is a testament to the powerful synergy between Dynatrace and AWS. Dynatrace growth in AWS Marketplace sales has surged over the past three years, delivering sustained triple-digit growth.
As enterprises adopt cloud-native procurement to accelerate modernization, demand for Dynatrace continues to expand globally. AWS Marketplace has been instrumental in supporting this growth, enabling Dynatrace to reach customers across industries in over 20 regions through streamlined tax handling, multi-currency support, and other strategic offerings.
“Collaborating with Dynatrace through AWS Marketplace has been transformative for our joint customers,” said Ed Smoke, Vice President of Intelligent Operations Partner Alliances at AHEAD. “The streamlined procurement process and seamless integration of the Dynatrace AI‑powered observability platform with AWS services enable organizations to accelerate modernization with confidence. By leveraging AWS Marketplace, we’ve helped customers align their investments with AWS Enterprise Discount Programs, delivering greater value and efficiency.”
Global scale meets local impact
Enterprises continue to accelerate Dynatrace adoption through AWS Marketplace to streamline procurement, reduce onboarding time, and align spending with AWS Private Pricing Addendum. Customers trust the Dynatrace platform to:
- Simplify procurement, streamlining the buying process to get technology into the hands of teams faster.
- Optimize cloud spend, utilizing AWS committed spend to invest in observability that drives efficiency.
- Scale confidently, deploying Dynatrace across complex, multi-region AWS environments with ease.
These organizations aren’t just buying software; they are investing in a platform that serves as the foundation for their digital resilience. And this streamlined route allows customers to adopt the Dynatrace AI-powered observability platform quickly while maximizing the value of their AWS investments.
“Partnering with Dynatrace through AWS Marketplace has been a strategic win for Storio group,” said Alex Hibbitt, Engineering Director, Customer Platform at Storio group. “The streamlined procurement process, providing efficiency for both our teams and our vendors, has allowed us to quickly adopt the Dynatrace AI-powered observability platform to gain real-time insights across our cloud environments. By centralizing our purchasing through AWS Marketplace, we were able to align our spend with our commitment to AWS, maximizing the value of our cloud investments while accelerating our modernization journey. The Dynatrace platform’s seamless integration with AWS services has empowered us to innovate faster, reduce operational complexity, and focus on delivering exceptional value to our customers.”
Agentic AI is fueling the next wave of innovation
While generative AI remains wildly popular, agentic AI—systems that don’t just generate content but take action—is moving to the fore. In fact, according to the recent Dynatrace research report, The Pulse of Agentic AI, 50% of agentic AI projects are in production for limited uses or departments, and 23% are in mature, enterprise-wide integration. Further, 72% of respondents expect agentic AI budgets to increase in the next year.
Dynatrace recently earned the AWS Agentic AI Specialization—a distinction that validates our deep technical expertise in observing and governing agentic AI systems.
As organizations move from AI experimentation to production, they face new challenges, including how to monitor an AI agent that acts autonomously and how to ensure it stays within its guardrails.
Our expanded collaboration with AWS directly addresses these needs through integrations designed to provide end-to-end visibility into an AI ecosystem.
1. Amazon Bedrock AgentCore Observability
Dynatrace continues to expand deep technical integrations with AWS to support modern cloud‑native and AI‑driven architectures. Dynatrace provides full‑stack analytics across services such as Amazon Bedrock AgentCore and AWS automation pipelines, enabling teams to operate, secure, and scale agentic AI workloads with confidence.
To build agents on Amazon Bedrock, teams need more than just logs—they need context. This new integration provides native, end-to-end observability for Amazon Bedrock AgentCore, enabling developers and site reliability engineers to:
- Monitor agent interactions across various AWS offerings.
- Debug complex workflows by tracing requests from the user to the LLM and back.
- Audit performance to ensure agents deliver accurate, safe, and efficient results.
2. Kiro powers and Kiro Autonomous Agent
Dynatrace is also integrating with Kiro, AWS’s agentic integrated development environment. Kiro leverages deep insights from the Dynatrace AI-powered observability platform to accelerate developer productivity.
Imagine an AI agent that can handle bug triage, suggest code fixes, or even implement features—all while being guided by the precise telemetry data from Dynatrace. This Kiro Powers integration extends observability directly into the developer workflow, enabling:
- Faster root-cause analysis. Agents can autonomously troubleshoot issues based on real-time performance data.
- Spec-driven development. Actionable insights help developers build higher-quality code from the start.
3. AWS DevOps Agent
To further streamline operations, Dynatrace has integrated with the AWS DevOps Agent. This collaboration accelerates root-cause isolation by adding domain-specific AWS context to Dynatrace findings.
The result is autonomous troubleshooting that detects performance degradations, quantifies their business impact, and provides clear remediation instructions. It’s about reducing the noise to let teams focus on solving the problems that matter most.
“By leveraging AWS Marketplace, we were able to align our spend with our AWS Enterprise Discount Program, maximizing the value of our cloud investments while accelerating our modernization journey.” said Luca Domenella from Soldo.
Accelerate your cloud journey with Dynatrace and AWS
Reaching $1 billion on AWS Marketplace is a historic moment for Dynatrace, but it’s just the beginning. The combination of triple-digit growth in AWS Marketplace sales over the past three years, expanded deal sizes, and groundbreaking innovation in agentic AI, Dynatrace is moving faster than ever.
Whether you are looking to simplify your cloud operations, secure your AI workloads, or simply get more value from your AWS investment, Dynatrace is the partner you need. Check out our AWS Marketplace listing to see how easy it is to get started, and contact us today for more information.
Looking for answers?
Start a new discussion or ask for help in our Q&A forum.
Go to forum