Omniscopy

Omniscopy user journey analytics for Dynatrace DEM extends reporting capabilities and add behavioral aspect to Dynatrace. Thanks to in-context searches for sessions and application hotspots affecting conversion, revenue, and customers loyalty, we help Product Teams understand user experiences and behaviour in web-based and mobile applications. Available user journey and hot-spots graphs present data for session segments defined by Business.

Product Teams can discover the real sequence of visited pages, performed actions, and friction points affecting user engagement. Graphs are interactive, so Users can search for problematic sessions in context of pages (nodes) and paths (edges) – sessions list is narrowed to interesting Dynatrace sessions for further technical investigation. On-prem solution for Enterprise customers, who struggle with data privacy requirements and typical limits of SaaS offering.

Key Features

• Omniscopy User Journey graph presents pages flow for segments of data defined by Business.

Diagram helps to understand the sequence of pages visited and friction points affecting user engagement. Graph is interactive, so Users can search for problematic sessions in context of pages (nodes) and paths (edges) – finally session list is narrowed to groups of interesting sessions.

• Exits & Passes diagram to present an aggregated perspective of bounces and exits.

Like User Journey case, one can define custom segments of data and way of URi aggregation for simplified and more clear understanding of potential page sequence friction.

• Hot-spots report to present aggregated statistics for key Pages. Data includes metrics like number of sessions, number of page views, rate of bounces, exits, passes, page load time, user time spent on a page, and others.
• Backward integration with Dynatrace – sessions reported in Omniscopy are linked to Dynatrace sessions – use can replay original session in Dynatrace per click on the list from Omniscopy.