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Google AnalyticsGoogle Analytics
Track and optimize campaigns with shared business context from UTMs stored in GA
Technology- Product information
Overview
Dynatrace integration with Google Analytics is essential for enhancing the value of marketing campaigns and understanding the impact of application performance on business KPIs.
This integration provides comprehensive observability and monitoring, offering actionable insights for marketing teams, IT managers, and product owners. Key features include real-time analytics that tie together application performance, user experience, and infrastructure data with campaign metrics. Dynatrace enables users to understand why key business goals or specific campaigns are underperforming by providing precise answers through AI-driven root cause analysis. Shared business context, such as UTM parameters, can be used across Dynatrace to filter customer segments and visually replay problematic user sessions. This integration helps optimize campaign performance, improve user experience, and foster IT-marketing collaboration for better business outcomes.
Use cases
- Real-time campaign performance monitoring: Track application performance, user experience, and infrastructure data tied to campaign metrics.
- AI-driven root cause analysis: Understand why key business goals or specific campaigns are underperforming.
- Shared business context: Use UTM parameters across Dynatrace to filter customer segments and replay user sessions.
- IT-marketing collaboration: Foster collaboration for better business outcomes by sharing campaign dashboards and insights.
- Automatic instrumentation: Simplify observability with easy, automatic, AI-powered tools.