Your role at Dynatrace

At Dynatrace, we’re united by a shared mission: delivering precise answers and intelligent automation to help the world’s largest organizations modernize and innovate with confidence. We are looking for a seasoned, strategic, and highly collaborative Senior Director of External Communications to lead Dynatrace’s global media relations strategy and strengthen our presence as a category-defining leader in AI observability, security, and digital transformation.
Reporting to the VP of Corporate Communications, you will lead the global external communications function, oversee agency partners, and partner closely with executive leadership, product, marketing, and regional teams to shape, execute and deliver high-impact storytelling across markets.

What You’ll Do
Global PR Strategy & Leadership

• Build and lead a unified, high-impact global public relations strategy aligned with Dynatrace’s business priorities and growth trajectory.
• Lead a team of communications specialists, providing coaching, performance management, and career development.

Narrative & Messaging Development

• Help define and evolve Dynatrace’s core messaging, innovation story, and market narrative.
• Translate complex technology into compelling, relevant stories tailored for global audiences.
• Define and maintain a unified company message house that highlights innovation across the organization and the broader industry, while reinforcing Dynatrace’s leadership position.

Media Relations

• Develop and maintain strong relationships with top-tier technology, business, and industry media.
• Balance quality and quantity of communications outcomes, ensuring high-impact narratives and meaningful coverage volume across key markets.
• Demonstrate fluency in how earned media (including press releases) feeds, informs, and influences large language models (LLMs) and search visibility, ensuring Dynatrace’s presence is optimized for the evolving discovery ecosystem.
• Serve as the strategic media lead for major company moments, product launches, and executive visibility initiatives.

Executive & Internal Communications

• Support executive visibility initiatives, including media training, briefing preparation, and thought leadership development.
• Partner with internal communications to support employee engagement, culture initiatives, and company-wide communications moments.

Agency, Budget & Operations Management

• Lead and manage global PR agencies, ensuring alignment with strategy, strong execution, and measurable outcomes.
• Oversee communications budgets and resource allocation to maximize ROI across campaigns and regions.

Cross-Functional Collaboration

• Partner closely with marketing, product, analyst relations, sales, and executive teams to ensure cohesive and consistent storytelling across all touchpoints.
• Work in alignment with global and regional teams to scale messaging, campaigns, and coverage opportunities.

What will help you succeed

Minimum Requirements:

• 12+ years of experience in public relations, corporate communications, with 5+ years in global leadership roles for high-growth B2B technology companies.

Preferred Requirements:

• Proven success building and executing global PR strategies that drive awareness, perception, and business impact.
• Deep experience in media relations, news and story development, and integrated storytelling.
• Strong ability to simplify and articulate complex technology concepts for diverse audiences.
• Experience collaborating with executive leadership and managing high-performing teams in a fast-paced, global environment.
• Proficiency in leveraging AI tools for workflow optimization, insights generation, content development, and operational efficiency improvements across communications workflows.
• Demonstrated success managing large agency relationships and budgets.
• Excellent written, verbal, and visual communication skills.
• Familiarity with PR, media monitoring, and marketing tools and platforms.
• Ability to operate with agility, leadership, and a hands-on mindset.
• Availability for global travel as needed.

Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Compensation and Rewards

The targeted base pay range for this role is $190,000 to $238,000. When determining your salary, we consider your skills, experience, education, work location and internal equity.