Australian Election

Australian Election: Website and Social Media Showdown

Brexit, Trump, Euro Cup, you’d be forgiven for not knowing the Australian election is tomorrow. Instead of just monitoring the website performance of the political parties, I wanted to extend my analysis to social media, in order to see which political party was utilizing their digital reach most effectively. Can we predict a winner? Digital media spends increase significantly In this election, digital accounts for 27.4% of the category’s… read more