Boston – August 10, 2010 – dynaTrace software, the technology leader in application performance management (APM), today announced that, in the last 12 months, the company has tripled the number of e-commerce companies it serves. Online retailers increasingly understand the direct connection between web page speed and shopping cart abandonment, customer loyalty, and revenue growth. As they look for ways to optimize application performance, they are turning to dynaTrace in record numbers.

In today’s B2C and B2B e-commerce landscape, the link between application performance and revenues has never been stronger. Research by online giants Google and Microsoft has revealed that even half-second delays in site performance can significantly impact the bottom line, including conversion rate, pages per visit, bounce rate and size of total sale. Forrester Research, Inc. found that “firms lose revenue and market share when potential buyers go to competitors. They also lose money when consumers decide against making any purchase at all... when retail sites fail to meet user goals, they can lose more than $30 million per year in direct revenue.”*

“At AutoAnything, we’re growing at a rapid clip, and we chose dynaTrace to ensure that our site accelerates that growth,” said AutoAnything CTO Parag Patel. “Since our web site is our primary way of interacting with our customers, the quality of their experience is a top priority. dynaTrace lets us ensure that the speed, reliability, and scalability of AutoAnything.com is as high as our customers have come to expect – and we demand.”

Recent additions to dynaTrace’s rapidly expanding portfolio of e-commerce customers include: BonTon Stores, Diapers.com, Groupe Adeo (#4 in the global DIY market), Media-Saturn, Carl Zeiss, Hallmark, Dell, Pierre & Vacances Holidays, and Travelport. These companies join long-standing dynaTrace customers like Macys.com, Zappos.com, GSI Commerce, AutoTrader.com, Loyalty Partners, Garmin, and Yum! Brands that are optimizing the performance of their e-commerce applications to drive more revenue and greater customer loyalty.

“Web-based retailers are in an intensely competitive market, where competition is just a click away,” said John Van Siclen, CEO of dynaTrace. “Site availability and basic functionality are now only the beginning. More and more commerce sites are differentiating themselves on interactivity and speed. End user experience drives revenue, returning customers, and word-of-mouth growth. With dynaTrace, our on-line commerce customers are finding a cost-effective way to optimize application performance, keep their customers happy and increase revenue at the expense of their competition.”

*Forrester Research, “Web Sites That Don't Support Customers' Goals Waste Millions,” February 17, 2010

About dynaTrace software Inc.

dynaTrace is the technology leader in application performance management (APM). With its patent-pending PurePath technology, the company offers the only continuous APM system on the market, transforming how applications are built, tested, and managed. More than 200 companies including Sears, Pershing, Renault, Zappos, BBVA, Fidelity, and Thomson Reuters rely on dynaTrace to drive better business results by optimizing performance, accelerating time-to-market for new releases, reducing application management costs, and bringing business and IT closer together. Visit dynaTrace online at www.dynatrace.com.

>> Monitor. Resolve. Prevent. >> http://www.dynatrace.com/

Contact:
dynaTrace Software Inc.
Lisa Robinson Schoeller, +1781.768.4907