Boston – 8 April 2009 – dynaTrace software, the leader in continuous application performance management across the application lifecycle for business critical Java and .NET applications, today announced that Toffer Winslow has joined the company as Chief Marketing Officer. Winslow will be responsible for all aspects of marketing to increase company visibility, shape product strategy, and generate demand worldwide.

“I am very pleased to have Toffer leading our worldwide marketing efforts,” said John Van Siclen, CEO of dynaTrace. “In the face of a challenging economy, we are on track to have a great quarter after a record year in 2008. With over 100 customers now using dynaTrace’s industry-leading products, the opportunity to revolutionize the APM market has never been better. Toffer’s experience in building disruptive technologies into category-leading companies makes him an ideal choice to lead dynaTrace’s aggressive marketing strategy.”

Winslow comes to dynaTrace with two decades of experience in building high-performance entrepreneurial organizations. Most recently, he was Executive Vice President of Sales & Marketing with ChoiceStream where he helped transform the company’s sales, marketing, and product model resulting in dramatic growth. Prior to ChoiceStream, Winslow served as VP of Product Management and Marketing at RSA, the Security Division of EMC, where he led a product and partner organization responsible for more than $300M in revenues, and was named one of the “Top Influencers” in IT Security.

Prior to RSA, Winslow held senior marketing, business development, and general management positions at Empirix, Zefer and Sanga International.

“dynaTrace is the rarest of companies that has both a disruptive technology and a disruptive business model in a large market that’s starting to undergo seismic change,” said Winslow. “With the rapid rise of service-oriented architectures, agile development methodologies and virtualization in test and production, APM needs are fundamentally changing. dynaTrace is uniquely well-positioned to meet these new needs, and I am excited to be part of a team with such tremendous potential.”

About dynaTrace software Inc.

dynaTrace is the leader in continuous application performance management for business-critical Java /.NET applications. Industry leaders such as UBS, LinkedIn, EnerNOC, Fidelity and Thomson Reuters use dynaTrace’s patent-pending PurePath Technology® to trace individual transactions, even in production, and gain true visibility into and across their complex Web services-based applications. dynaTrace enables all lifecycle stakeholders to collaborate – development, QA, and production – to find problems faster and quickly coordinate resolution, dramatically speeding the isolation and resolution of performance problems by 10x – or more.

>> Monitor. Diagnose. Prevent. >> http://www.dynatrace.com/

Contacts:
dynaTrace Software Inc.
Lisa Robinson Schoeller, +1781.768.4907

or
Klaus Fellner, +4373290820832