hybris to Include Compuware dynaTrace New Generation APM System With its Multi-Channel
and eCommerce Solutions
dynaTrace Delivers Business and Performance Insight to hybris 4.5 to Optimize
eCommerce Systems and Maximize Revenue
DETROIT--December 14, 2011--Compuware Corporation
(Nasdaq: CPWR), the technology performance company, today announced that hybris
now offers the Compuware
dynaTrace Application Performance Management (APM) solution in its eCommerce
platform to ensure unsurpassed performance and real-time business insights.
dynaTrace is tightly integrated and works out-of-the-box with the hybris
4.5 platform to give hybris customers unprecedented time to value. With dynaTrace,
hybris provides advanced performance assurance and better business agility for business-critical
eCommerce applications.
"Revenues of eCommerce businesses are directly impacted by every second lost from
poor performing transactions," said Ariel Luedi, CEO of hybris. "With the dynaTrace
partnership, hybris customers will now have built-in business and performance insight
from the leader in application performance management. We are extremely pleased
with the joint value that dynaTrace and hybris bring to the table for customers
wanting best in class eCommerce sites."
dynaTrace provides unmatched value to hundreds of Global 5000 customers by continuously
managing application performance for complex production environments. Companies
worldwide including Macy's, Sony, Home Depot, PayPal, Zappos, Hallmark, Bon-Ton
Stores, and Leder & Schuh rely on dynaTrace for real-time visibility into their
businesses and proactive performance management for their most important eCommerce
and other key applications.
With revenue over €500M, dynaTrace and hybris customer Leder & Schuh is one of the
largest shoe retailers in Europe, employing approximately 3,700 people in more than
350 locations. Hubert Petz, Chief Process & Information Officer/Head of IT at Leder
& Schuh said, "With dynaTrace
PurePath Technology®, we now have the insight required to make informed
business-critical decisions related to our eCommerce application, in real-time.
Using dynaTrace we were able to improve performance of our key Web pages by 30 percent.
Also, where systems were opaque before, dynaTrace gave us 100 percent visibility
into all transactions. This is particularly valuable with transactions going through
third-party frameworks, including hybris, and external services to measure their
SLAs. dynaTrace dashboards give us both the business and technical views to maximize
our agility and responsiveness. dynaTrace is instrumental in empowering us to continuously
improve customer experience, which translates into increasing sales, customer satisfaction
and loyalty in our business."
dynaTrace delivers the technical and business visibility required to optimize and
increase eCommerce performance. dynaTrace enables higher transaction throughput,
higher sales conversions, customer satisfaction and customer retention for any company
committed to growing its bottom line and brand equity through its Internet presence.
dynaTrace has garnered repeated accolades from industry analysts and customers.
A report by Forrester Research, Inc. says, "dynaTrace's application performance
management exemplifies the convergence between APM and BTM.” (“Tech Horizons: dynaTrace,
When BTM meets APM", May 20, 2010).
The Server Side adds, "…one of the reasons dynaTrace is liked so much as
both a product and a company is due to the fact that they tend to deliver on their
promises."
"We are very excited about the hybris partnership and the role dynaTrace has in
optimizing eCommerce systems built with the hybris platform,” said John Van Siclen,
General Manager of Compuware’s APM Business Unit. “hybris has a growing customer
base of large enterprises with strategies that depend on Multi-Channel and eCommerce
implementations. As they compete and have to adapt to changing customer behaviors,
dynaTrace complements hybris in providing unsurpassed visibility into their businesses.
dynaTrace enables IT teams to closely align to changing business needs, supporting
agility and efficiency through greater insight, especially in complex production
environments."
About PurePath
dynaTrace's patented PurePath
Technology® provides the industry’s most accurate view into application
behavior under load. Ultra-light and production-safe, PurePath captures timing and
code level context for all transactions, end-to-end, from user click, across all
tiers, to the database of record and back. With this exact, deep atomic level detail,
PurePath allows for more accurate reporting, granular business transaction grouping,
precise SLA management and the fastest path to root-cause on the market. Recently
extended to include zero-configuration and auto-adaptive capabilities, PurePath
accelerates time to value even in the most demanding application environments and
reduces cost of ownership to a fraction of the cost of traditional APM systems.
To learn more about the magic of PurePath,
click here.
About dynaTrace software
dynaTrace, a division of Compuware, is the new leader in application performance
management (APM). With its patented
PurePath Technology, the company offers the only continuous APM system on
the market, transforming how applications are monitored, managed and optimized.
Hundreds of companies including Zappos, SAS, Macy's, BBVA and Thomson Reuters rely
on dynaTrace to drive better business results by optimizing performance, accelerating
release cycles, reducing application management costs, and bringing business and
IT closer together. Visit dynaTrace online at http://www.dynatrace.com.
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Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts
and best practices to ensure technology works well and delivers value. Compuware
solutions make the world's most important technologies perform at their best for
leading organizations worldwide, including 46 of the top 50 Fortune 500 companies
and 12 of the top 20 most visited U.S. websites. Learn more at:
http://www.compuware.com.
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About hybris
hybris is a leading vendor of next generation
agile multichannel commerce software. Its clear vision about the need for consistency,
coordination and personalization of information across all channels and throughout
all phases of the customer lifecycle has resulted in the development of an integrated,
agile solution which supports the industrialization and automation of operational
marketing and sales processes. It is spearheading innovation in this field, enabling
businesses to communicate and sell across all channels in a consistent and effective
way. It has over 300 customers worldwide running more than 2,500 websites "powered
by hybris". Customers are global brands from retail and manufacturing industries,
including: Adidas, Levi's, Lufthansa, Nespresso, Toys'R'Us, Coca Cola Beverages,
Ericsson, Rexel, Bobcat, Kaiser+Kraft, Hornbach, Nikon, Migros, Conrad, and Grundfos.
Press Contact
Jackie Volovich, Warner Communications,
978-526-1960
Lisa Robinson Schoeller, dynaTrace
software, A Division of Compuware, 781-768-4907
For Sales and Marketing Information
Compuware Corporation, One Campus Martius, Detroit, MI 48226, 800-521-9353,
http://www.compuware.com