The Bon-Ton Stores, Inc. Selects dynaTrace to Optimize E-Commerce Application Performance
Leading Retailer Supports Rapid Online Growth with New Approach to Application Performance Management
Waltham, Mass. – Jan. 26, 2011 – The Bon-Ton Stores, Inc. (NASDAQ: BONT) a leading retailer of brand-name fashion apparel, accessories and home furnishings has selected dynaTrace's application performance management (APM) system. Bon-Ton is using dynaTrace to optimize the performance, scalability and stability of its recently implemented IBM e-commerce platform at a time when the retailer’s online business is growing dramatically.
In the third quarter conference call, Bud Bergen, President and CEO of Bon-Ton Stores noted that the company’s e-commerce sales are up more than 75% year-to-date – and that the company expects to continue this dramatic e-commerce growth during the holiday selling season.*
“We know that enhancing the speed and stability of our new e-commerce platform is critical to accelerate our rapid e-commerce growth,” said Dan Gerard, Bon-Ton’s Divisional Vice President of Technologies and Web Services. “In evaluating APM products, dynaTrace distinguished itself through its rapid implementation, ease of use, and the deep visibility it provided into our WebSphere e-commerce system’s performance. The open nature of dynaTrace’s plug-in framework has been particularly helpful to extend and automate our application performance management. We see dynaTrace playing an essential role in helping prepare for the holiday shopping season and beyond.”
“Smart retailers understand that the speed and stability of their e-commerce site is vital to top-line growth and bottom-line success,” said Toffer Winslow, CMO of dynaTrace. “We’re proud to work with e-retailers like Bon-Ton who are ahead of the curve in making application performance a competitive advantage.”
About dynaTrace software Inc.
dynaTrace is the technology leader in application performance management (APM). With its patent-pending PurePath technology, the company offers the only continuous APM system on the market, transforming how applications are built, tested, and managed. Hundreds of companies including Zappos, SAS, Macy’s, BBVA, EDF, and Thomson Reuters rely on dynaTrace to drive better business results by optimizing performance, accelerating time-to-market for new releases, reducing application management costs, and bringing business and IT closer together. Visit dynaTrace online at www.dynatrace.com.
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 277 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com
>> Monitor. Resolve. Prevent. >> http://www.dynatrace.com/
* See this article in Seeking Alpha for Bon-Ton’s Q2 2010 earnings call transcript.
Contact:
dynaTrace Software Inc.
Lisa Robinson Schoeller, +17817684907