It takes only a few seconds for an unsatisfied e-commerce customer to switch to a competitor’s website,
impacting both loyalty and revenue. To attract and retain customers, e-commerce businesses need to
create a world-class online experience. Customers expect fast, highly interactive, cutting-edge and
visually appealing e-commerce applications. These new Web 2.0 applications, built on distributed
infrastructures, are highly complex. This complexity can result in poor application performance which
impacts user experience and revenue. Therefore it is vital to manage and optimize application performance
to delight users. Because traditional application performance management solutions have not kept pace
with the demands of Web 2.0, next generation solutions have stepped in to bridge this gap.
dynaTrace provides a next generation application performance management and optimization system to help
organizations speed up their e-commerce applications and improve their bottom line. This whitepaper
describes how dynaTrace enabled Zappos.com to “Deliver WOW through Service” by significantly improving
its e-commerce application performance. The white paper concludes with the top 10 questions to ask when
optimizing your e-commerce applications.
Download White Paper (PDF)