User behavior analysis

If you select the Top users tile of the Infographic, you will get the Users section in the left part under the infographic, where you compare new with returning users. To focus on one group, select Set as filter.

A returning visitor is determined via a cookie that is persisted in the end user's browser. The cookie is valid for 2 years. Should a user come back to your web application after 2 years, they will be considered a new user. This allows you to understand and drive the caching strategy for your web application. The more returning users you have, the more effective your caching strategy can be. Should the graph not contain any returning users, have a look at the data privacy settings of your application. Ensure that the switch that allows placement of this cookie is enabled.

In the Top user types section, you can check out which user type—Real users, Synthetic, or Robots like Googlebot—generates the most traffic. Select Set as filter to filter all data for a specific user type.

By selecting Geolocation breakdown you can analyze your regional user differences across various metrics like active sessions, bounces, or session duration. Use the dropdown list to select a metric, drill down into a region and set the focus on a specific region by selecting Set as filter. The world map can also be enlarged.

If you select the Sessions section in the middle of the infographic, you can view the Active sessions section in the section on the left, under the infographic. This section shows you at which time the most sessions occur and when users are using your application. In the lower part of the section, you can view the 3 intervals that have the highest number of active sessions (Top 3 active-session intervals) as well as the 3 intervals that have the highest number of session starts (Top 3 session-start intervals).

By selecting Entry actions, you can analyze the Entry actions' duration. It's important to watch the trend of the first page load or XHR action of a session as these are often the landing pages of your application. You can also inspect the Apdex rating on the entry actions as your users expect a good experience with your application right from the start.

By selecting Exit actions, you can analyze the Exit actions' duration. Watch the action duration of the last page load or XHR action of your users so that you can identify whether your users leave your application because of performance problems. You can also inspect the Apdex rating on the exit actions to see if a bad experience is leading users to exit.

By selecting Other actions, you can analyze the Other actions' duration, which is the duration of all actions that aren't the first or the last action of a users' session. You can also inspect the Apdex rating of these actions.

Select the Bounce rate portion of the infographic, to view Bounce rate analysis. In this analysis, you can check whether long lasting entry actions have an impact on your bounce rate and also you can examine the impact of JavaScript errors on the bounce rate.

Select the Overall conversion section of the infographic to view the overall rate of success against your conversion goals. Each converted session met at least one of your conversion goals.