Live from VMWorld 2009 – Day 1

The Moscone Center in San Francisco opened the gates for VMWorld 2009. Over the next couple of days the attendees, partners and the press will hear the news about upcoming trends and challenges in virtualization and how VMWare (and their user base) is going to face them. The first announcement today was about VMWare Go – a new service that promises to make first user experience with virtualization easier as it is now. Additional announcements about new products and new service partners (especially in cloud computing) will follow over the next days.

For attendees – the first day is pretty much filled with hands-on lab sessions, some breakout sessions and technology exchange for developers.

Interesting Session for VMWare Partners

Paul Maritz, President of CEO, and Carl Eschenbach, EVP of Worldwide Field Operations, talked about the latest developments and trends in virtualization, their vision for VMware, and strategies for partner growth and success. Here are some notes that I took which I thought might be interesting for you

  • New upcoming products in the vCenter Product Line to focus on complete LifeCycle – including Dev/Test
  • Dev/Test Support: vCenter LabManager (to be announced) to support setup, execute and tear-down of test environments
  • Spring Framework:
    • Application Platform that enables application development independent of underlying physical or virtual OS.
    • Also opens a new field of how VMWare and its partners can approach accounts. Its no longer from the infrastructure upwards only but also from the application layer down.
  • Role of OS has changed over the past years
    • It became independent of the underlying hardware -> which has been virtualized
    • Applications are no longer developed specific for an OS but rather rely on 3rd generation frameworks that are OS independent
  • Desktop Virtualization got into the Top 5 list for CIO’s Awareness – with VMWare View as the solution from VMWare
    • Windows 7 Rollout as major challenge for CIO’s

Following numbers – mostly from independent surveys or from VMWare were presented as well:

  • 89% Market Share (based on Gartner)
  • 120 new customers every day
  • 10x virtualization adoption over the next 3 years
  • Cost per Application: 30% less when using VMWare

Final note on challenges of virtualization

Virtualization – either by VMWare, Citrix, IBM, Microsoft, … – is one of the top topics in today’s IT industry. There are many promises that are made and it seems that lots of them actually come true. On the contrary there are many areas – for instance in Application Performance Management – that face new challenges in virtualized environments. In the end it comes down to the applications that are deployed in your virtualized environment and what value they provide to the end-users. I recently discussed these specific challenges with Bernd Harzog from The Virtualization Practice in a webinar about Transaction Performance Management for Virtualized Business Critical Applications. To directly access the webinar click here.

Stay tuned for additional reports on VMWorld over the next couple of days.

Andreas Grabner has 20+ years of experience as a software developer, tester and architect and is an advocate for high-performing cloud scale applications. He is a regular contributor to the DevOps community, a frequent speaker at technology conferences and regularly publishes articles on You can follow him on Twitter: @grabnerandi