How Does One Ensure Mobile End User Experience?

At the etail Conference in Boston late last week Compuware’s Amir Rozenberg, Mobile Product Manager for our Gomez APM brand, joined panelists from Pizza Hut, Crocs, and others to discuss “Best Practices for Mobile Site Design and Navigation”.

Among the questions Amir was asked, one main theme stuck out: How does one ensure end user’s mobile experience needs are being met?

Amir’s suggestions:

As a recent Mobile Survey from Equation Research found, mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access.