Royal Caribbean: re-inventing the cruise industry with Dynatrace
Digital touchpoints add complexity
Known as an innovator within the cruise line industry, Royal Caribbean has a long history of using technology to put the customer first. Whether it’s robotic bartenders, onboard surf simulators or the booking experience, Royal Caribbean knows that delivering a seamless customer experience is a key differentiator.
However, with an increasing number of digital touchpoints across the user journey from device-to-device and shore-to-ship complexity was increasing in Royal Caribbean’s enterprise cloud environment. Royal Caribbean was using synthetic monitoring, but this wasn’t giving it the in depth information it wanted about every use journey.
Customer experience becomes plain sailing
Royal Caribbean looked at a number of traditional monitoring tools and either found that they didn’t provide the detailed insights it craved or simply couldn’t cope with the complexity of its enterprise cloud environment. This is when it turned to Dynatrace and selected it software intelligence platform to provide the end-to-end visibility needed to deliver seamless user experiences. However, Dynatrace not only provides deep insight into every stage of the customer journey. It’s AI engine, Davis, surfaces root cause analysis, ensuring Royal Caribbean can remediate any issues in its cloud environment before customers are impacted.
"Royal Caribbean’s customer facing applications depend heavily on dozens of enterprise cloud systems," commented Carlos Gutierrez-Menoyo, Manager for E-Commerce and Operations at Royal Caribbean International. "Dynatrace does a really good job of simplifying our complex infrastructure and making it something that's easy to visualize, easy to understand, and more importantly easy to triage or improve."
Royal Caribbean International
Dynatrace does a really good job of simplifying our complex infrastructure and making it something that's easy to visualize, easy to understand, and more importantly easy to triage or improve.”
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