Federal Field Marketing Manager

Marketing / Washington, D.C.

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The role is responsible for ideating, strategizing, planning, executing, and managing Federal integrated marketing campaigns to drive pipeline and generate B2B demand in civilian/defense agencies and the partner ecosystem. This role requires working cross-functionally across the Marketing organization, Sales, Business Development, Partner , Product, and other teams. The ideal candidate will be a data driven, fundamentally sound marketer who understands the entire mix and has proven experience in the Federal space.

What you'll do:

  • Develop and execute quarterly integrated campaigns to drive engagement, pipeline and closed revenue, leveraging and coordinating key channels such as digital advertising, webinars, direct mail, events, email and more
  • Orchestrate with the team to ensure Federal value propositions and GTM are aligned across content, creative, product marketing, PR, Digital and other disciplines
  • Develop and execute ABM programs as part of your campaigns from ideation to execution
  • Create Federal promotion content, such as copywriting for landing pages, email promotions, Federal website, banners, etc.
  • Work closely with SDRs to integrate Marketing and Sales approaches for the Federal space
  • Understand Dynatrace’s industry, business, and portfolio as it relates to the Federal market

Skills and experience we desire

  • 7-10+ year experience in building and executing Federal campaigns across multiple marketing tactics and platforms across the Federal agencies and partners (working in ABM is a plus)
  • Bachelor’s degree in marketing, business, communication, computer science, or any field of study.
  • A track record of partnering with sales to build pipeline and drive bottom line results
  • Experience with analytical tools and ability to dive deep into metrics and reporting
  • Track and report on various aspects of campaign effectiveness indexing on Qualified Sales opportunities
  • Strong execution capability with highest standards in driving results
  • Experience working within a matrix environment to drive program creation and success.
  • Understanding of integrated marketing and the entire marketing mix
  • Highly strategic, consultative player who can plan (think) and execute (do)
  • Ability to think outside of the box and innovate the art of marketing
  • Proven track record managing multiple priorities with cross-functional teams
  • Ability to articulate and present plans teams across Dynatrace
  • Collaboration
  • Proactive/Initiative
  • Resourcefulness
  • Problem-solver

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