In his latest blog post, Steve Souders writes about the impact of performance on business success. I am not going to duplicate his content here as you can just go ahead and read his blog. I just want to highlight some very interesting points and give you some links to follow up resources.

Performance is now officially Business Critical

Fred Wilson, a top VC investing in companies such as Twitter, del.icio.us, Etsy and FeedBurner spoke about the 10 Golden Principals of Successful Web Apps. The #1 item on the list was Performance: “First and foremost, we believe that speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it …”

The negative impact of web site speed on business success has been shown by several studies by companies like Microsoft (Bing), Google or Yahoo – read my previous blog that summarizes these results.

The positive impact on the other side has been highlighted by companies like Shopzilla, Mozilla and Netflix. Google, in their ongoing effort to make the Web faster, blogged last month that “we’ve decided to take site speed into account in our search rankings.”

WPO (Web Performance Optimization) – a New Industry

Similar to the business importance of SEO (Search Engine Optimization), WPO will be the next driving factor for business success. Steve Souders came up with his own top 10 list – here is a condensed version of it:

10. Fast by Default: Performance must be built-into our underlying frameworks, templates, engines, …  You need the right tools such as Speed Tracer or the dynaTrace AJAX Edition  combine all efforts around performance optimization – tool-wise and company-wise  Speeding up the underlying infrastructure by following proposals such as SPDY  Standards around Web Timing Measurements must be enforced WPO will drive standards, professional services, … around performance optimizationPublic available performance data in form of an online data archivequantify the optimization effects in saved energy consumption Extend WPO to the mobile world it is your next criteria to differentiate from your competitors
9. Visibility into the browser: You need the right tools such as Speed Tracer or the dynaTrace AJAX Edition
8. Consolidation: combine all efforts around performance optimization – tool-wise and company-wise
7. TCP, HTTP: Speeding up the underlying infrastructure by following proposals such as SPDY
6. Standards: Standards around Web Timing Measurements must be enforced
5. Industry Organizations: WPO will drive standards, professional services, … around performance optimization
4. Data: Public available performance data in form of an online data archive
3. green: quantify the optimization effects in saved energy consumption
2. mobile: Extend WPO to the mobile world
1. speed as differentiator: it is your next criteria to differentiate from your competitors

Thanks to Steve for all the great work he has done over the last couple of years in the area of web performance optimization.