web analytics

Is perceived experience reality?

Let’s run a pretend test together. Imagine a run-of-the-mill landing page with 300 words, minimal design, and a registration form. We’re really interested in which day of the week and at what time is ideal for sending prospects to this page to convert. We proceed with the following: We run coordinated pushes at certain intervals throughout the week and discover that conversions are abysmal on Friday afternoon and especially effective … read more

The secret to better collaboration & better CX

Voice of Customer and web analytics platforms are important. But if you’re using a collection of those tools as a means to understand what experience your customers are having, you’re only winning half the battle. The problem with Voice of Customer (VoC) You’ve upset your customer, and now you’re asking them for feedback? Sure there is a lot to learn here but why does it have to be at the … read more