search engine optimization

Search Engine Optimization: Lessons learned from Performance Monitoring solutions – Part 1

Content quality, mobile readiness and site performance are the three key pillars of search engine ranking. I want to examine the performance impact here since it is easy to measure and Google is really supports it. Google is even experimenting with a “Red Slow Label” to warn users about bad performing sites.  But have you, the search engine optimization (SEO) folks, or anyone in your organization, ever looked at what the … read more

Content Debt: Underestimated User Experience & SEO Impact

In recent weeks I ran across several instances of “Content Debt”. What is content debt? Like technical debt, content debt slows our content management systems down and impacts our end users in the event we do not follow common best practices and not constantly monitoring for outdated content on our web sites. The most recent example of content debt I encountered was actually from the STPCon Web Site (I love STPCon – but unfortunately … read more