real user

Comparing User Experience: Web, App & Mobile

With the establishment of mobile web and native mobile apps, your website isn’t the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: ”Our customers expect the same user experience throughout all our channels no matter if it is the website, mobile site or the real physical store!” So, how can you measure the user experience across the various channels your customers use to … read more