Mobile Web

Comparing User Experience: Web, App & Mobile

With the establishment of mobile web and native mobile apps, your website isn’t the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: ”Our customers expect the same user experience throughout all our channels no matter if it is the website, mobile site or the real physical store!” So, how can you measure the user experience across the… read more

Countdown to Cyber Monday: Black Friday Retail Web Performance Results

With Black Friday over, the focus for retailers now turns to the all important Cyber Monday. With 24 percent online growth on Black  Friday compared to the same period last year (according to IBM), this is no time for slow sites or down time. Are retailers ready for the online holiday shopping spree?   If Black Friday is an indication, the answer would be, not quite. Based on the results of the… read more

Consumer Expectations are Increasing, but Mobile Sites are Getting Slower

Today we released the findings of a new survey that shows global consumers’ expectations for mobile and application performance are not being met, but their expectations for mobile website speed continue to increase. In an earlier post we noted that we commissioned Equation Research to conduct a study in 2009 of mobile users’ expectations and how they characterized their mobile web experiences. The key take away from  2009:… read more