mobile performance

Mobile wins the digital stakes on Melbourne Cup day

It’s the race that stops Australia. TAB claims they handle 3000 transactions per second at the peak of the betting splurge – across desktop and mobiles in all parts of the country. You can imagine, preparing for peak digital performance is a major priority for all betting agencies at this time of year. Let’s do some testing and see what we find As usual, my interest in how digital businesses … read more

When mobile friendliness defeats mobile performance!

Recently, someone asked me the following question: “Can you explain to us why the same page, optimized to be mobile friendly, takes 4.5 seconds to open on the desktop Chrome browser, but takes almost 15 seconds on the mobile Chrome browser”. So I checked to see if they had followed the three basic rules everyone should follow when creating something mobile-specific whether it is a native mobile app or like in this … read more

The Big Game 2016: Live Blog Coverage

UPDATE: February 8th, 2016 5:00pm UPDATE: February 7th, 2016 10:24pm That’s the game!  Congratulations to the Denver Broncos.  So the results for the web site performance for advertisers during the game are in as well.  Here is the complete list, and as you’ve seen tonight while there were some fumbles everyone recovered well…  well except Beyonce.com, we are still waiting for it to recover. (edit. look like it recovered around 3am). … read more

Going Mobile: Adopting a "mobile-first" strategy

Back in the days when smartphones began to dominate the market, customers started to access information on-the-go — emails, weather, news, sports etc. Many companies — including Walgreens –realized the need to address the specific requirements of the mobile user and typically introduced a mobile version of their primary website. Either it was a completely different mobile website or a transcoded version of the desktop website. Those choosing to create a … read more

Black Friday/Cyber Monday Live Blog: Retailers’ Mobile & Web Performance

Update: December 9, 2015 at 9:00am EST The Mobile Holiday Weekend Now that the dust has settled let’s have a look at how mobile impacted the Holiday weekend. Dynatrace’s holiday shopping report told us that 50% of millennials will do more mobile shopping than they will by making in store purchases, and 60% of them will be doing more mobile shopping than they did last year. With that in mind, … read more

Search Engine Optimization: Lessons learned from Performance Monitoring solutions – Part 1

Content quality, mobile readiness and site performance are the three key pillars of search engine ranking. I want to examine the performance impact here since it is easy to measure and Google is really supports it. Google is even experimenting with a “Red Slow Label” to warn users about bad performing sites.  But have you, the search engine optimization (SEO) folks, or anyone in your organization, ever looked at what the … read more

Back to School

It’s that time of year again, back to school. Parents have to outfit their kids with gadgets, supplies and clothes. Dynatrace has looked at a selection of retailers to see how their sites have been performing through August as consumers’ forage for back-to-school deals. Dynatrace tests these retailers from end user locations using real browser to load specific pages or execute retail transactions. These tests not only give us an … read more

Digital Performance Insights from Mother’s Day 2015

The digital business landscape is highly competitive.  The transformation from traditional approaches to doing business to a real dominance of digital channels is well underway. At Dynatrace, we see interesting trends shaping how Digital Business Owners approach the playing field when they have no choice, but to aggressively go to market online.  For Mother’s Day 2015, the Dynatrace team examined a number of specialty sites, which received high traffic prior … read more

Creating Evolved Applications for Evolving Customer Experiences [Infographic]

Change and variability in customer buying behaviors is a constant. Especially as buying power shifts to the millennial generation, born digitals with higher expectations.  It’s our job to be prepared to build a high performing digital experience around each potential customer and precisely in the moment and place they need it. At a macro level, the battle to drive specific user behavior is lost, creating evolving environments that meet any … read more

The Essential Omni Channel User Experience Index [VIDEO]

In the past we have been looking at page load times of our desktop browser applications and we used concepts like the APDEX to find out what the user experience looks like but since it got defined a lot of things have changed. At Velocity last November I presented that APDEX is dead, and W3C navigation timings are no longer relevant as THE metric since they have big gaps or … read more