mobile app

User Experience Monitoring on Hybrid Applications

What are hybrid applications? Google says: “Hybrid applications are web applications (or web pages) in the native browser, such as UIWebView in iOS and WebView in Android (not Safari or Chrome). Hybrid apps are developed using HTML, CSS and Javascript, and then wrapped in a native application using platforms like Cordova.” I don’t think I could say it any better myself! The goal of this blog is to show a step-by-step… read more

Comparing User Experience: Web, App & Mobile

With the establishment of mobile web and native mobile apps, your website isn’t the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: ”Our customers expect the same user experience throughout all our channels no matter if it is the website, mobile site or the real physical store!” So, how can you measure the user experience across the… read more