5 Steps to Improve E-Commerce Performance for Increased Sales: Backend Performance

In the previous post we presented problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. (...) We argued that while improving search engine ranking is important, you should never forget about the performance and usability in an e-commerce application. In this episode of our e-commerce performance series, we will analyze the impact that the backend performance has on your online sales. read more