This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online.
In previous posts we showed that increasing page rank is not the only way to boost sales and that checking and improving backend performance of your e-commerce is also critical. In this episode we show why it you should not keep network load and HTTP errors in check. … read more