http server errors

5 Steps to Improve E-Commerce Performance for Increased Sales: Network Performance

This is the third episode of the mini-series on e-commerce performance management. Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, did not achieve the expected sales increase with its new e-commerce site. It offered its customers the ability to customize and order hats online instead of visiting its brick and mortar locations, but customers seemed disinterested. TescaraHats learned quickly that there is much more to an e-commerce platform than simply putting an e-commerce service online. In previous posts we showed that increasing page rank is not the only way to boost sales and that checking and improving backend performance of your e-commerce is also critical. In this episode we show why it you should not keep network load and HTTP errors in check. read more

Balancing the Load

A question that every online application provider will face eventually is: does my application scale? Can I add an extra 100 users and still ensure the same user experience? If the application architecture is properly designed the easiest way is to put additional server behind load balancer to handle more traffic. In this article we recount an incident that happened to one of our clients when the… read more