Google Analytics

How to Strengthen your Customer Experience Insights Beyond Google Analytics

Adobe recently published the 2016 Digital Trends Report which pegs customer experience as the top priority for marketers. In just two short years it has morphed from being a ‘top priority’ to a trend that’s defining all other marketing priorities. The thing about customer experience is we can’t improve it unless we have actionable analytics. In this post I wanted to share how I use Google… read more